Woman using eyebrow pomade to define brows

Those pesky MUA’s  (that's 'makeup artists', to those in the biz) that fill up our beauty feed are speeding through the brows process quicker than you can say ‘arches on fleek’. Blink and the brows are done. Snap of the fingers and the brows are done. They make it look easy, don’t they?

Well, in real life the process of pruning is not quite as instant or magical. There’s a fine line between natural-looking brows and blocky, so here’s everything you need to know about eyebrow pomade so you can apply it like a pro.

Woman using eyebrow pomade to define brows

The Basics

Errrr, this is awkward. What is eyebrow pomade?

You might already know what it is, but the fancy word it throwing you off. Eyebrow pomade is a cream-based formula that is usually packaged in a small pot. It will give you concentrated colour which makes it great for faking hairs for sparse areas and for defining brows. It’s long-lasting too and some formulas are waterproof too so you don’t have to worry about rain or sweat threatening your optical illusion.

Revolution Revolution Eyebrow Pomade Blonde £6.00 Buy Now
B. Cosmetics B. Pro Longwear Eyebrow Pomade Cream Mid Brown £5.99 Buy Now
Revolution Pro Revolution Pro Brow Pomade Taupe £5.00 Buy Now

How to pick the right shade

This will be different for everyone, depending on what look you’re going for. But, for natural-looking brows you want to pick a soft shade that’s as close to your natural brows as possible. Or for a shaded effect, a combination of two shades will help you create the perfect pair.

How to apply the right amount of eyebrow pomade

One of the most common mistakes is using far too much product on your brows – less it more! First up, you should never be applying your pomade with any old brush lying around in your kit. Always use an angled brush to apply your eyebrow pomade and a spoolie brush to soften up your lines. A double-ended brush tool is a great space saver and perfs for touch-ups on the go.

Lightly coat your angled brush with eyebrow pomade (don’t scoop it up!) and test out a line on the back of your hand before going straight in for the brows. Your line should be thin with no excess product falling from the brush. Repeat as many lines as possible until you’re happy with the consistency.  

e.l.f. Cosmetics e.l.f. Eyebrow Duo Brush £4.50 Buy Now
B. Cosmetics B. Eyebrow Groomer and Shaper Tool £3.99 Buy Now

The Technique

How to start

Give your brows a brush-through with a spoolie to make sure all the hairs are in the right direction. Then get that eyebrow pomade ready…

Woman brushing eyebrows using a spoolie brush
Woman applying eyebrow pomade using an angled brush

How to create the perfect shape

Draw a line along the bottom of the brow starting from the front and taking it to the tip. Use light pressure as you draw your line and don’t draw it in one continuous line (use short strokes) as you want it to be as natural as possible. Do the same along the top of the brow. Once you have your outline, blend it through with a spoolie brush to soften the line. You don’t want any trace of a line remaining, or the end result will look boxy.

Top tip: Stay as true to your natural shape as possible. You can overline the brows but just as it would with lipliner, it can look fake in real-life scenarios.

How to fill in gaps

In an ideal world your brows would grow evenly from beginning to end. But, sadly most of us have some gappy bits (overplucked, much?). So to create the illusion that your brows are perfs, you can use eyebrow pomade to fake hairs. Apply light single strokes to fake it until you make it.    

Woman filling in gaps in brows with eyebrow pomade
Woman applying concealer underneath brows

How to hide the in-between stage

If you’re in between brow appointments or haven’t got around to plucking those stray hairs, then cover-up the overgrowth with a little light concealing. And if the shape is fresh and hair-perfect then this step will also draw more attention to your crisp shape.

Want to actually get rid of those outside-the-line hairs instead of covering them up? Here are you brow grooming options.