Here at Superdrug, we pride ourselves on making health and beauty accessible to all. With the rising cost of living, we want to provide some peace of mind, so you don’t have to forgo your health and beauty essentials! With this in mind, we have introduced our Price Freeze Promise across 100s of the Own Brand products you love. Let’s find out more…
Discover More About the Price Freeze
Starting on 18th of May 2022, we locked the prices of over 100 of your favourite Superdrug Own Brand products to help you keep your health, hygiene and happiness a priority. Our Price Freeze will continue for at least one year.
Which Ranges are Involved in the Price Freeze?
The 100+ Own Brand products within our Price Freeze promise span across all essential categories, including: health, personal care, skincare and oral care. Here’s some of the favourites…
Despite the rising cost of living, we believe that skincare should remain an essential part of our routines rather than a luxury. This is why we’ve frozen the prices of some of your skincare faves to ensure that your skin can stay hydrated and healthy from top to toe! Whether you need to top up your stash of face wipes with our Biodegradable Facial Wipes (perfect for sensitive skin) or you need to treat your feet to some TLC with our Coconut Pampering Foot Mask, you can be reassured that they’ll be the same great value prices for the year to come.
We want you to be able to access thee personal care items that you need; at the prices you love. So whether it’s bathing, hygiene, menstrual care, intimate or incontinence essentials you’re after, our selection of personal care products in the Price Freeze has got you covered! At great value prices, expect to find essentials like our gynecologically tested Intimate Care Feminine Body Wash, our Comfort Pantyliners and Crystal Roll On Deodorant for protection you can rely on.
For many of us, taking care of our hair and getting creative with colour is a staple part of our lives, and we think it should stay that way! From vibrant hair dyes to scent-sational shampoos, conditioners and hair masks, our Price Freeze Promise means that good hair days are here to stay. Firm customer favourites include the Permanent Hair Dye in Copper Burst for a bang on trend burst of colour, the Fruity Cherry and Almond Shampoo and of course, the Cherry and Almond Conditioner to match!
Health and Oral Care
To support your health and wellbeing while the cost of living increases, you’ll find a wide range of essential health and oral care products involved in the Price Freeze. For a dental routine that any dentist would be proud of, there’s toothpaste, floss, mouthwash, breath spray and denture care and more! We know you love our Sensitive ProCare dental range, so of course we had to add essentials like the ProCare Sensitive Toothpaste, Sensitive Dental Tape Floss and Sensitive Mouthwash. Also within the Price Freeze, you’ll find everything from our Own Brand Multivitamin Tablets and Flu Max Cough and Cold Tablets to effective pain relief like Ibuprofen and Paracetamol for you to stock up on.
About Rosa Morell
Rosa is a creative copywriter who has been writing about beauty, fragrance and her personal interest, sustainable fashion, for over two years. When she’s not hunting in her local charity shops for vintage homeware, she’s scrolling through the latest beauty trends on TikTok. Her favourite range at Superdrug? B. Skincare.