Brands A-Z Community Free Delivery Find a store
Superdrug Health and Beauty

Welcome

CheckoutFasterIconCheckout faster with an account ViewOrderTrackIconAble to view and track all ordersCollectLoyaltyPointsCollect loyalty points AcessToSpecialOffersAccess to special offers
Create Account
WishlistBuy AgainMy Basket £0.00 Basket 0
Menu
  • Offers
  • Shop
      • New In & Trending
      • Fashion
      • Makeup
      • Skin
      • Hair
      • Perfume
      • Toiletries
      • Mens
      • Baby & Child
      • Wellbeing
      • Health & Pharmacy
      • Electricals
      • Accessories & Lifestyle
      • Health Hub
  • Christmas
  • Fashion
      • View all Fashion
      • Women
      • Men
      • Kids
  • Korean & Japanese Beauty
  • Premium
  • Marketplace
  • Superdrug Brands
      • By Superdrug
      • Makeup
      • Skin
      • Hair
      • Toiletries
      • Fragrance
      • Mens
      • Accessories & Lifestyle
      • Wellbeing
      • Exclusive
  • Services
      • Health
      • Beauty
      • Mobile
Discover what's trending at Superdrug! Shop Now
Wearable Beauty Favourites – As seen on TV
Heatwave Essentials: Fans, Cooling sprays, Liquid I.V & more
Superdrug, delivered by Just Eat. Fast.

Your Superdrug favourites, delivered faster

Get Them First

Exclusive products you won’t find anywhere else.

Pay with Klarna

on Superdrug.com and App

It's Free to become a member!

MEMBERS SAVE MORE
Earn Double Points

when you choose Order & Collect from 30 minutes

10% off Student Discount

Claim your unique code via Student Beans

Free delivery when you spend £25

or spend £20 for Health & Beautycard members!

Results or 100% money back guarantee

on our Own Brand products

SuperdrugSuperdrug
Skin
Skin

Top Reads

  • How to repair your skin barrier >
  • Top 10: Men’s Aftershave >
  • Introducing the Blemish Control Range from ... >

Sub Categories

  • Age Defy
  • Blemishes
  • Body
  • Bronzing
  • Fragrance
  • Piercings and Treatment
  • Skincare
  • Suncare

Trending Now

Top women's perfumes hanging from Christmas ribbons

Top 10: Perfumes for Women

Looking for perfume gifts to impress your BFF or family...

Read Now
Hair
Hair

Top Reads

  • Get Happy Hair With L’Oréal’s A... >
  • Check out the benefits of using scalp scrub >
  • Try L’Oréal’s First Ammonia-Free Permanent ... >

Sub Categories

  • Hair Colour
  • Hair Types
  • Haircare
  • Hairstyling

Trending Now

Black female model

Black-Owned Haircare Brands You Need to Know About

When you talk, we don’t just listen. We act. So, when r...

Read Now
Wellness
Wellness

Top Reads

  • A Guide to Sexual Wellness for Men >
  • Do I Have a B12 Deficiency? >
  • All You Need to Know About Dry Eyes >

Sub Categories

  • Baby and Parenting
  • Health
  • Mind
  • Nutrition and Fitness
  • Sex
  • Travel

Trending Now

contraception services at Superdrug

Contraception Services Available Now at Superdrug

Let’s talk contraception. As most of us are having, hav...

Read Now
Makeup
Makeup

Top Reads

  • The Ultimate Guide to Nail Shapes >
  • Best Foundations to Try at Superdrug 2023 >
  • The Best Eyeshadow Palettes to Try RN >

Sub Categories

  • Body Makeup
  • Brows
  • Eyes
  • Face
  • Lips
  • Nails
  • Tools and Accessories

Trending Now

new makeup launches

The Latest Must-Have Makeup Launches

Makeup collection in need of a refresh? We’ve got you c...

Read Now
New&Trending
New&Trending

Top Reads

  • Christmas Gifts for Her on a Budget >
  • Christmas Gifts for Him on a Budget >
  • Countdown to Christmas with our Beauty Adve... >

Sub Categories

  • News
  • Trends

Trending Now

SD own brand vitamins

Superdrug Price Freeze: All You Need to Know

Here at Superdrug, we pride ourselves on making health ...

Read Now

Home » Black-Owned Haircare Brands You Need to Know About

Black-Owned Haircare Brands You Need to Know About

Home » Black-Owned Haircare Brands You Need to Know About

Read time: xxx
Posted: 01/11/2021

When you talk, we don’t just listen. We act. So, when recent research revealed that a whopping 85% of beauty shoppers from black or mixed heritage backgrounds wanted more products specifically made to nourish textured hair, we made it our mission to deliver. We’ve just added 4 incredible black-owned haircare brands to our shelves, that we know you’ll LOVE…

Black female model
Black female model resting against wall

Nylah’s Naturals

Nylah’s Naturals founder, Kameese Davis, created the brand as an ‘expression of love’ for her daughter. She set out to develop high-performance, plant-based products that could nourish her daughter’s kinky hair whilst caring for her sensitive, eczema-prone skin. Fast-forward to today’s 6-piece collection and her formulas will help keep your curls, coils and kinks, soft, defined and hydrated.  

Spotlight on: Flourish Scalp & Hair Serum

A smidge of savvy science and a blend of botanicals, means this hair serum is not like your average go-to. From stimulating hair growth to increasing hair density, it overdelivers with every application.

809701
Nylahs Naturals - Florish Hair Restorative Serum £0.49

Flora & Curl

Embrace your natural curls and kinks, with Flora & Curl. Powered by plant-based ingredients and ‘curl science’ every product is made with a clear hair goal in mind, from definition to hydration. Sweeping up beauty awards with every launch, your curls will thank you for the glow up.  

Spotlight on: Sweet Hibiscus Curl Volumizing Foam

Do your curls need a little oomph? This volumizing foam will deliver an instant boost, wherever you need a lift. Catering for all curl types, this botanical, bounce-friendly foam will be a secret weapon in your haircare collection. Exclusively available at Superdrug, you can stock up here…  

810118
DON'T PUB Flora & Curl Sweet Hibiscus Curl Volumizing Foam £16.99

Mielle Organics

On a mission to deliver healthy haircare, you’ll spot a lot of familiar ingredients on the labels of Mielle Organics products. Think nourishing avocado, hydrating honey and restorative almond oil. If you’re obsessed with DIY concoctions, this brand partners the natural goodness of herbs and botanicals with amino acids and minerals.

Spotlight on: Babassu Oil & Mint Deep Conditioner

Enriched with fatty acids and natural oils, as well as complex amino acids from wheat, soy, and other all-natural ingredients, this hard-working conditioner helps hydrate and replenish your hair.

809986
Mielle Organics DNR Mielle Organics Babassu Oil & Mint Deep Conditioner £3.50

Afrocenchix

Since 2010, co-founders Joycelyn Mate and Rachael Corson have been on a mission ‘fix the broken afro curly hair industry’. The result is Afrocenchix – a brand setting the standard for all-natural, vegan, cruelty-free products that celebrates and nourishes natural afro hair. From using British suppliers to sourcing organic ingredients, this brand deserves a spot in your haircare collection.

Spotlight on: Smooth Moisturising Hair Cream

Blending fair trade shea butter from Ghana, coconut oil and aloe vera, this rich cream will quench your thirsty kinks and curls. Try using it as a leave-in conditioner, for the ultimate boost.

810108
Afrocenchix Smooth Moisturising Hair Cream £0.49

Shades of You

As part of our commitment to championing inclusive beauty as part of our Own Your Beauty campaign, our Shades of You series reveals our latest pledges. Built on research direct from the source of our inspiration – our customers – we will continue to diversity across the British high street from launching more black-owned beauty brands to partnering with influential change-makers.


Learn more

Don’t Miss Our Latest Hair Articles!

Dandruff-What is it?

Read Now

HEALTHY-LOOKING SCALP FOR ALL

Read Now

A Noughty Guide to the Perfect Waves & Curls Routine

Read Now

There are lots of ways to get your Superdrug must -haves: choose from Home delivery, Order & Collect, or Next Day options:

Pink Footer - Order & Collect 30 Delivery IconPink Footer - Next Day Order & Collect 30 Delivery IconPink Footer - Order & Collect Delivery IconPink Footer - Next Day Delivery IconPink Footer - Standard Delivery IconPink Footer - Marketplace Delivery Icon

* Terms & Conditions apply, see delivery hub for further information

Delivery & Returns

  • Delivery Information
  • Returns & Refund Information
  • Store Locator
  • Just Eat Delivery

Customer Service

  • Contact Us
  • Our Customer Promise
  • Product Recall
  • Student Discount
  • Gift Card Checker

Regulatory

  • Regulatory Information

Services

  • Beauty Treatments
  • Health Hub
  • Health Clinics
  • Online Doctor
  • Video GP
  • Pharmacy First
  • Online NHS Prescriptions
  • Aesthetic Clinics
  • Superdrug Mobile
  • Pharmacy Services

About Us

  • Discover Superdrug Marketplace
  • Sustainability
  • Superdrug Careers
  • Become a Marketplace Seller

Information

  • Terms & Conditions
  • Superdrug Marketplace - Terms & Conditions
  • Optimo by Superdrug - Terms & Conditions
  • Health & Beautycard - Terms & Conditions
  • Website Terms of Use
  • Frequently Asked Questions
  • Privacy - How we use your information
Get the Health & Beautycard

Health &  Beautycard

Download Superdrug App
Get superdrug app
Mastercard IconMaestro IconVisa IconApple Pay IconAmerican Express IconPay With Points IconKlarna IconClearpay Icon
We support
Superdrug is proud to support Marie Curie
Superdrug Winner - Coporate Engagement Awards 2024
A member of As Watson
Join Us:
Privacy - How we use your information Accessibility Sitemap
 Cookie Preferences
ASWWatsonImageCKHH.png

Superdrug Stores plc is registered in England and Wales under company number 00807043 with its registered office at 51 Sydenham Road, Croydon, Surrey, CR0 2EU.

© Copyright Superdrug Stores plc 2025.