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Doing Good Feels Super

Here at Superdrug ‘Doing Good Feels Super’ is not just a mission statement, it is the core belief that drives what we do and who we are. As market leaders in the Health and Beauty industry we recognise the power that we have to make a real impact on the world and those around us. We are proud to deliver a comprehensive O+O (Online and Offline) strategy - dedicated to creating a better future for us all.

Doing good does not just FEEL super it IS super and at Superdrug we are proud to deliver that Superdrug Feeling to all and we thank you for your support in making this a reality! We are pleased to showcase the continued development of our corporate social responsibility plans to you here.

Peter Macnab, Superdrug CEO Support image Support image

We really believe that CSR is a crucial part of everyone’s role, every single day, whether we’re in stores, in our distribution centres or at Head Office. We’re committed to change across every part of our business, whether this is ensuring our beauty products carry a logo to reassure you that they haven’t been tested on animals or committing to reduce the amount of plastic. We’ve switched our energy provider to a zero carbon 100% renewable supply and signed up to the Social Mobility Pledge to ensure we offer career opportunities to more people. Our CSR plan is aligned to the United Nations Sustainable Development Goals and this website will keep you updated with the latest news which is affecting our colleagues, our customers and our community.

At Superdrug CSR is part of everyone’s role, every single day, whether in stores, in our distribution centres or at head office. We are committed to improve across every part of our business that's why our CSR plan is aligned to the United Nations Sustainable Development Goals. This website will help you to understand how.

- Peter Macnab, Superdrug CEO-

Did you know ?

  • 85%

    Recycling target

    of all waste generated by the business by 2020. All our waste is processed in our own recycling depot and nothing is sent to landfill.

  • 90%


    that we use will be recyclable by 2021. In 2017 we switched cotton buds from plastic to a paper stem.

  • £5m


    to Marie Curie. We currently work with this charity, run fundraising and health education campaings. Giving something back to our communities is a priority.

  • 2019

    The year we

    signed the Social Mobility pledge.We have made Diversity & Inclusion a key part of our People strategy.


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