A flat lay of four men's best-selling aftershaves

What do your boyfriend, brother, uncle and postman all have in common? They’re likely to start each day with a spritz. So if you’re looking for a gift idea for the special man in your life (ahem, Valentine’s Day is fast-approaching people!), then don’t overthink it – a fragrance is sure to do the trick.

Our fragrance pros have been busy testing the latest launches and classic aftershaves to whittle down the options for those in the pursuit of the perfect present. And *drum roll* here are the top 10…   

A flat lay of four men's best-selling aftershaves

Joop, Wow!

When a brand is renowned for its original scent (we’re looking at you, pink bottle), it can be hard to shake things up. But, with Joop’s latest launch Wow! the label’s managed to move on from their classically spiced stereotype. Packed with fresh orange blossom, spiced cinnamon and amber notes, it’s an oriental scent that’s powerful but not overbearing.

Joop! Joop! Wow! 60ml Eau de Toilette £39.00 Buy Now
Diesel Diesel Only The Brave Gift Set 50ml £30.00 Buy Now

Diesel, Only the Brave

Identified by its unique fist-shaped bottle, Diesel Only The Brave is a scent that’ll score bragging rights.

Ralph Lauren, Polo Collection 

A collection that has graced gentleman’s toiletry cupboards for decades, Polo by Ralph Lauren is sure to be a well-received gift. 

Ralph Lauren Ralph Lauren Polo Red Eau de Toilette 75ml £47.00 Buy Now
Paco Rabanne Paco Rabanne 1 Million Eau de Toilette Spray 100ml £54.00 Buy Now

Paco Rabanne, 1 Million 

If you’ve ever walked past a man and felt the need to ask him ‘what are you wearing?’ odds are he replied with ‘1 million’. Yes, the scent that’s been driving us all wild ever since its launch is showing no signs of slowing down on the popularity front. It’s a sure-fire winner!

Calvin Klein, CK One 

A fragrance that shattered the gender stereotype ceiling back in the nineties (!), CK One is an uncomplicated unisex scent that’s still as relevant today as it was when it launched. If you’re looking for a classic, it doesn’t get better than this iconic spritz.

Calvin Klein Calvin Klein CK One Eau de Toilette Spray 50ml £29.00 Buy Now
Gucci Gucci Guilty Black Eau De Toilette 50ml £50.00 Buy Now

Gucci, Guilty 

If the words ‘suave’ and ‘sophisticated’ spring to mind when describing your giftee, then Gucci Guilty is sure tick all the right boxes.

Hugo Boss, Bottled 

You can’t actually go wrong with a Hugo Boss aftershave. So if you feel a tad overwhelmed when shopping for a new scent then go with the classic ‘if it ain’t broke don’t fix it’ mentality and opt for this timeless signature.

Hugo Boss BOSS Bottled Eau de Toilette 100ml £52.00 Buy Now
Paul Smith Paul Smith Extreme for Men Eau de Toilette Spray 50ml £26.00 Buy Now

Paul Smith, Extreme 

For the man who likes to keep things simple, this fresh fragrance from Paul Smith will make the perfect addition to a no-frills grooming regime.

Lacoste, L.12.12 Magnetic Male

If you’re shopping for one of those sporty types then Lacoste is THE brand for the job. And with its enticing tagline Say Less Play More, their new L.12.12 Magnetic Male fragrance is sure to impress the man that’s always got his head in the game.  

Lacoste Lacoste L1212 Magnetic Male 100ml Gift Set £32.00 Buy Now
Davidoff Davidoff Cool Water Man 40ml Gift Set £19.00 Buy Now

Davidoff, Cool Water

If the world of men’s aftershave scares you, then it’s best to play it safe. Cue Davidoff’s Cool Water – a scent that never gets a bad reception. And it’s purse-friendly too!

Want to make your budget go further this year? Check out our price-slashed steals…

Jimmy Choo Jimmy Choo Man Eau de Toilette 50ml £39.00 Buy Now
Versace Versace The Dreamer For Him Eau de Toilette 100ml £20.00 Buy Now
Lacoste Lacoste Red Homme Eau de Toilette Spray 75ml £20.00 Buy Now