The Perfect Marc Jacobs fragrance, launched in august 2020, is inspired by Marc Jacobs’ personal belief that we are all perfect as we are and is symbolized by the word ‘perfect’ tattooed on his wrist. To celebrate self-expression and spread love and positivity during pride, Perfect Marc Jacobs continues in the 3rd year running in effort to drive awareness and build support for the center and its mission. In the uk, we are entering year two of our charity partner with AKT.
ABOUT AKT
AKT is the national LGBTQ+ youth homelessness charity in the UK, that supports young people aged 16-25 who are experiencing homelessness or living in a hostile environment by finding them safe homes and employment, education, or training.
ABOUT PERFECT
THE CAMPAIGN
Drawing inspiration from Marc’s mantra, the Perfect Marc jacobs campaign is an inclusive illustration of self-love and authenticity. The campaign stars people hand-picked through an open social media casting call. Shot in New York City by world-renowned fashion photographer jürgen teller, with creative direction from katie grand, the campaign is a vibrant collage of portraits and vignettes that showcase the contrasting beauty and individuality of the cast.
THE FRAGRANCE
Modern, bright, and feminine, Perfect Marc Jacobs is a comforting floral scent with an addictive quality. Created by perfumer domitille michalon-bertier of iff, Perfect is an unconventional yet harmonious clash of fresh floral and calming smooth accords. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. At the base, cedarwood and cashmeran impart a soft dry down for a cocooning finish. Perfect is nothing you would expect and everything it needs to be.
ABOUT THE VOGUE PARTNERSHIP
To celebrate pride this year, Marc Jacobs Perfect launches an exclusive media partnership with British Vogue where ballroom culture will be at its heart to amplifying the message of ‘family and unity’, echoing the values of our charity partner AKT this pride.
Voguing has always been integral to the ballroom scene. Ever since its Harlem genesis, it’s played a key part in queer culture. With this partnership between vogue and m=Marc Jacobs fragrances, we want to celebrate this through an editorial style short film that puts the ballroom community at the centre.
This film will be led by LGBTQ+ talents that are part of the UK ballroom scene. The talents from the local ballroom scene, handpicked by British Vogue, will show us a range of moves whilst weaving in cultural anecdotes that explain the dance’s history and the way the ballroom community has positively impacted their lives. Notably, the film will explore the history behind houses and families showing how members of the LGBTQ+ community have found unity through the ballroom scene.
The integral fragrance theme of perfection and self acceptance throughout. Ballroom talents will be practising self-affirmations or calling out words of encouragement to the other performers.
This content will truly reflect the Marc Jacobs fragrances brand and demonstrate. Throughout that perfect does not mean perfectionism.
Marc Jacobs fragrances and British Vogue will also inject fun into pride with a TikTok challenge: to encourage others to join in and vogue at home, our Marc Jacobs fragrances UK talents will create a self-shot Tiktok. The talent will command other creators to stitch their original performance with their own dance moves.
Within this initial TikTok, we will continue to integrate the theme of perfect with the talent reassuring those at home that their dance doesn’t need to be perfect, because they already are.
The initial TikTok will live organically on British Vogue’s highly engaged TikTok channel.
Marc Jacobs fragrance representatives will then be encouraged to stitch this TikTok.
Join us in supporting our LGBTQIA+ charity partner AKT to provide accomodation for youths in the community, donate here:
Home » Celebrate Pride with Marc Jacobs Perfect
Celebrate Pride with Marc Jacobs Perfect
Home » Celebrate Pride with Marc Jacobs Perfect
The Perfect Marc Jacobs fragrance, launched in august 2020, is inspired by Marc Jacobs’ personal belief that we are all perfect as we are and is symbolized by the word ‘perfect’ tattooed on his wrist. To celebrate self-expression and spread love and positivity during pride, Perfect Marc Jacobs continues in the 3rd year running in effort to drive awareness and build support for the center and its mission. In the uk, we are entering year two of our charity partner with AKT.
ABOUT AKT
AKT is the national LGBTQ+ youth homelessness charity in the UK, that supports young people aged 16-25 who are experiencing homelessness or living in a hostile environment by finding them safe homes and employment, education, or training.
ABOUT PERFECT
THE CAMPAIGN
Drawing inspiration from Marc’s mantra, the Perfect Marc jacobs campaign is an inclusive illustration of self-love and authenticity. The campaign stars people hand-picked through an open social media casting call. Shot in New York City by world-renowned fashion photographer jürgen teller, with creative direction from katie grand, the campaign is a vibrant collage of portraits and vignettes that showcase the contrasting beauty and individuality of the cast.
THE FRAGRANCE
Modern, bright, and feminine, Perfect Marc Jacobs is a comforting floral scent with an addictive quality. Created by perfumer domitille michalon-bertier of iff, Perfect is an unconventional yet harmonious clash of fresh floral and calming smooth accords. The fragrance opens with juicy notes of rhubarb and bright daffodil that reveal a comforting heart of almond milk. At the base, cedarwood and cashmeran impart a soft dry down for a cocooning finish. Perfect is nothing you would expect and everything it needs to be.
ABOUT THE VOGUE PARTNERSHIP
To celebrate pride this year, Marc Jacobs Perfect launches an exclusive media partnership with British Vogue where ballroom culture will be at its heart to amplifying the message of ‘family and unity’, echoing the values of our charity partner AKT this pride.
Voguing has always been integral to the ballroom scene. Ever since its Harlem genesis, it’s played a key part in queer culture. With this partnership between vogue and m=Marc Jacobs fragrances, we want to celebrate this through an editorial style short film that puts the ballroom community at the centre.
This film will be led by LGBTQ+ talents that are part of the UK ballroom scene. The talents from the local ballroom scene, handpicked by British Vogue, will show us a range of moves whilst weaving in cultural anecdotes that explain the dance’s history and the way the ballroom community has positively impacted their lives. Notably, the film will explore the history behind houses and families showing how members of the LGBTQ+ community have found unity through the ballroom scene.
The integral fragrance theme of perfection and self acceptance throughout. Ballroom talents will be practising self-affirmations or calling out words of encouragement to the other performers.
This content will truly reflect the Marc Jacobs fragrances brand and demonstrate. Throughout that perfect does not mean perfectionism.
Marc Jacobs fragrances and British Vogue will also inject fun into pride with a TikTok challenge: to encourage others to join in and vogue at home, our Marc Jacobs fragrances UK talents will create a self-shot Tiktok. The talent will command other creators to stitch their original performance with their own dance moves.
Within this initial TikTok, we will continue to integrate the theme of perfect with the talent reassuring those at home that their dance doesn’t need to be perfect, because they already are.
The initial TikTok will live organically on British Vogue’s highly engaged TikTok channel.
Marc Jacobs fragrance representatives will then be encouraged to stitch this TikTok.
Join us in supporting our LGBTQIA+ charity partner AKT to provide accomodation for youths in the community, donate here:
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