Are you on a quest to shake up your makeup bag with more sustainable options? *Hands up* To help you on your way to a greener beauty regime, Rimmel has got your back with their Kind & Free range. Intrigued? Here’s everything you need to know about the positive beauty range.
What makes the range ‘Kind & Free’?
Built on a commitment to celebrate beauty diversity, bold individuality and self-expression, there is A LOT to love about this new range. Here’s the lowdown…
It’s Kind to Your Skin
Those with sensitive skin will know the beauty world can be a bit of a minefield when finding a product that suits your skin type. So, Rimmel has done the hard work for you by ensuring every product in the Kind & Free range contains a minimum of 70% of ingredients made from natural origin. Not only that, but the range does not contain any fragrance, perfume or mineral oils, so it is kind for even the most sensitive skin and those worried about clogged pores.
It’s Kind to Animals
Vegan beauty lovers, rejoice! The whole Kind & Free range is free from animal-derived products such as honey or beeswax. Plus, it is kind to animals too – aka cruelty-free!
It’s Kind to the Planet
It’s not just what goes into your fave makeup products that is important. For a more sustainable approach to beauty, you need to look at the packaging it comes in too. But don’t worry, Rimmel has that covered. For example, the Free & Kind mascara is made with 74% recycled plastic, and by 2025 Rimmel aims for 100% of their packaging to use recycled material or be recyclable, reusable or compostable. Great effort!
Meet the Kind & Free Range
This beautiful light to medium coverage foundation is just what’s missing from your makeup bag, we’re sure of it! Formulated with Aloe Vera and Vitamins E and B5, the lightweight formula effortlessly glides onto the skin, leaving you with a healthy, radiant finish.
Say goodbye to dark circles and hello to a brighter eye area with the buildable Hydrating Concealer. You’ll love its long-lasting dewy finish, plus it’s made with 80% natural origin ingredients.
No makeup bag would be complete without a trusty pressed powder to keep shine at bay! This one is mattifying, talc-free, made with 90% natural origin ingredients, and it leaves you with a natural, glowy complexion – what’s not to love?
Get luscious, long lashes in a flick (or two) of a wand with the Free & Kind Volume Mascara. Available in black and brown, it’s created using a wax blend consisting of 99% natural ingredients that leaves your lashes super fluttery and defined! There’s no clumping or flaking here either!
Plant Based Nail Polish
You didn’t think Rimmel would leave your nails out of all the fun, did you? The final product in their fabulous Free & Range collection is a stunning line-up of richly pigmented nail polishes. The super gentle formula is made from 70% natural origin ingredients and will leave your nails glossy, shiny and healthy!
Ready to discover a new wave of makeup from Rimmel that comes with no compromises? Explore the Kind & Free range online and in stores at Superdrug now.