Elf cosmetics group shot

The internet has spoken, and it loves E.L.F!

We’re not talking about the one on the shelf that creeps us out at Christmas, but the Insta-approved, bank friendly beauty brand! If you’ve never heard of E.L.F before today, Hun, where have you been?

Adored by beauty editors, makeup lovers and beauty bloggers around the world, including none other than the fierce, the fabulous and the no-nonsense Jeffree Star!

E.L.F is proving that big beauty doesn’t have to have a big price tag and today, we’re looking at 3 of their items you need to add to basket, like now!

Elf cosmetics group shot

1. Putty Primer

E.L.F’s new Putty Primer will be back at Superdrug very soon!

This little pot of pore-perfecting primer sold out almost immediately, more than once, after Jeffree Star put it through its paces against a luxury primer on his YouTube channel, and guess what? It totally stood its ground! Beauty bae’s everywhere fell in love with the £8 luxury dupe, so if you were lucky to get your hands on one then, well done! If not, watch this space!

2. The 16hr camo concealer

Isn’t concealer a wonderful thing? It hides a multitude of sins on the skin and the 16hr camo concealer is no different! It’s earnt literally thousands of 5* reviews in online forums and it’s even been dubbed ‘the best budget concealer of all time!’ We mean, who’s going to argue with that!? The camo concealer is available in 18 marvellous shades, it offers long-lasting matt cover and we promise you’ll be head over feels in love after the first swipe!

3. Prep and Hydrate Balm

Skincare in a stick? Yup, that’s correct! For those of you who simply need that extra ten mins in bed in the morning, this dual-purpose product is right up your street. Think half primer, half moisturiser, this oh-so handy balm adds instant hydration with skin-loving ingredients shea butter, cocoa and aloe and preps your skin ready for makeup too! Thanks E.L.F, we can hit that snooze button now knowing our skin won’t go without in the morning!

Lovin’ the sound of E.L.F? Check out the  collection online today.