Face serum guide

The skincare world is forever changing. One minute it’s all about investing in a super hydrating moisturiser but before you can even get your hands on a pot the beauty insiders have moved onto a wonder serum. Huh? Before you get yourself (and your daily routine!) all mixed up, find out everything you need to know about said wonder serum to get your skin glowing in no time.   

Face serum guide

What is Face Serum?

Let’s go back to basics. A serum is a skincare product that is applied directly on to skin. Most serums are liquid-based and are packed with powerful ingredients that can have moisturising, anti-ageing and revitalising properties.

Serums are made up of small molecules that penetrate deep into the skin, so the active ingredients can really pack a punch.

When Should I Use It?

A serum should always be applied after cleansing and toning, but before your moisturiser. Not all serums are made to be used in the same way. Some are recommended for overnight use only and others can be used more frequently, so always check the label for advice.

Why Should I Use Face Serum?

Where to begin? Whether you want to reverse the signs of ageing or keep blemishes at bay, a winning serum could be the answer. No wonder it’s often described as the ultimate skincare saviour!

How Do I Choose the Best Serum?

First of all, decide what you need the serum for as each formula is designed to combat different skin concerns. If you have blemish-prone or irritated skin then look out for serums that feature Vitamin C (reduces inflammation/redness). If you want to add a burst of moisture then Vitamin E will do the trick. Antioxidants such as green tea extract can revive dull skin.

Our top all-rounder serums:

B. B. Nourished Advanced Serum 30ml £15.49 Buy Now
Simply Pure Superdrug Simply Pure Hydrating Serum 50ml £2.99 Buy Now
Naturally Radiant Superdrug Naturally Radiant 2 in 1 Moisturiser & Serum £5.99 Buy Now

What’s the Difference Between a Serum and a Moisturiser?

Moisturisers are primarily designed to hydrate the skin. They may include other features (eg. SPF protection) but hydration is the key function of a moisturiser. A serum can also hydrate the skin but it is not its primary function. Serums can treat anything from wrinkles to hyperpigmentation, so target specific skin concerns.

A serum is much lighter in weight when compared to a serum, as this allows them to penetrate deeper into the skin. Moisturisers have larger molecules and are heavier as they hydrate the epidermis (top layer of skin).

How Do I Apply Serum like a Pro?

A little serum can go a long way, which is why often you’ll find your bottle comes complete with a handy pipette. A few strategically placed drops will be all you’ll need for a single application – focus on your forehead, cheeks and chin. Next, gently use your fingertips to blend the product all over. Use a light pressure and small strokes.