No sex please, we’re South Asian!

Superdrug’s Naked Academy is the UK high street’s first sexual and intimate health and pleasure academy for all sexualities and ethnicities. The online Naked Academy hub, on Superdrug.com, provides helpful information and education on all things sexual and intimate health, along with sexual pleasure and health product recommendations and services.

In this blog post from the series, our Naked Academy ambassador, Sangeeta Pillai shares her thoughts on attitudes towards sex within the South Asian community.

Growing up as a South Asian woman in India, I was led to believe that sex didn’t exist.

No one talked about it. No one explained it. Despite having one of the world’s largest populations (which meant there was A LOT of sex going on!) everyone pretended sex didn’t happen.

One of the first words I learnt as a child at home was “chee chee” – which translates as dirty. Sadly, most South Asian children will learn some version of the same word. All a child had to do was walk around naked and the parents would utter “chee chee”. We were taught that our naked bodies were “chee chee”, our sexual parts were “chee chee”. That our very nakedness was…dirty.

Can you see how deeply damaging this becomes as you grow up, associating a feeling of “dirty” and “shameful” with your body? How then are we expected to make the complicated journey towards owning and enjoying our sexuality?

Then there’s the language around sexuality. Most South Asians (I include myself among them) don’t know the words for vulva or orgasm or masturbation in our own languages. That’s because sex isn’t part of our language or our culture growing up. Sometimes I wonder whether we were deliberately not taught those words, so that we wouldn’t access our own pleasure.

This was particularly complicated for me as a South Asian woman. I was taught that sex was for men, that my body was reserved for the man I would marry. And that I had no volition or agency when it came to my pleasure. I was just supposed to wait until my “wedding night” for my husband to initiate sex, then lie back and “think of India”! My sexual agency was given over to some imaginary man way before I even knew what it meant.

In the culture of 1980s India when I grew up, sex was nowhere to be seen. In the Bollywood films that I grew up watching, every time a couple came together for a kiss, a flower would be super-imposed between them. Which left me scratching my head as a teenager trying to understand what flowers had to do with sex. The answer: nothing.

Then there was this other thing that most South Asians will recognise. If you were watching TV with your parents and there was a sex scene or even a hot kissing scene that came on, your parents would immediately change the channel. As if what was being shown on screen was indescribably “dirty” and needed to be obliterated.

So you see, all of these things lead to most South Asians having a deeply complicated relationship with sex. I see and hear this all the time in the work that I do around sexuality, as part of my taboo-busting feminist platform Soul Sutras.

Which then begs the question: can we change this? Or are we doomed to spend our lives hiding from our pleasure, pretending that sex (the most magical thing in the world!) doesn’t exist. Or the alternative: reject our culture and pursue our sexuality.

I’m here to tell you that we can have both our culture and our sexuality.

I believe that we can start unlearning some of these damaging beliefs by going back to our own South Asian culture and history.

Remember this, South Asians created the Kamasutra. This incredible book written in the 4^th century has pages and pages around sexuality & sensuality. This book is not about crazy contorted sexual positions, as it’s misunderstood in the West. Instead, the Kamasutra talks about everything from different ways to kiss your lover, how to give them varied love bites, to teaching men how to really pleasure the women in their lives. In fact, the key message in the Kamasutra is about how important it is to cultivate your sexual skills because that was a considered an important life skill, to become a cosmopolitan human being.

There’s more: we are also the people who created Tantra. Again, most people in the West think of Tantra as having lots of crazy sex. When in fact, Tantra is all about worshipping the Divine Feminine to enhance all areas of our life including our sexuality. This ancient practice teaches us to not focus on the orgasm but to really connect with our own bodies and those of our partners – to really experience & enjoy the sexual journey fully. And, ultimately, to use our sexuality to connect with the divine.

So here’s what I think: anyone that says sex isn’t part of our South Asian culture clearly doesn’t KNOW our culture.

It’s time to go back to our roots, to embrace our ancient and beautiful sexual wisdom. It’s time to challenge those in our culture who say that by exploring our bodies and our sexuality – we are going “against” our culture.

It’s time to remove the guilt and the shame attached to sex. I hear this all the time in my work with my platform Soul Sutras: so many South Asian women and men are made to feel ashamed about their bodies, their desires, their wants. When in fact, our bodies & our desires make our lives so much more beautiful and joyous.

I’m here to tell you that claiming your sexuality, luxuriating in your sensuality is as much part of your culture as the incredible food we eat, the sparkling festivals we celebrate, the gorgeous glittering clothes we wear.

Pleasure is our heritage. Pleasure is our birth right. And pleasure should be part of our everyday life too.

So my fellow South Asians, I say this to you: MORE SEX PLEASE, WE ARE SOUTH ASIAN!

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About the Author

Sangeeta Pillai

Podcaster, writer & activist Sangeeta Pillai is the founder of the South Asian feminist network Soul Sutras which is all about tackling cultural taboos. She is recognised as one of the biggest South Asian feminist voices in the UK.

Sangeeta is the creator of Masala Podcast, winner of 5 British Podcast Awards during 2020, 2021 & 2022. She’s also a winner at Spotify SoundUp 2018 & has been nominated a change-maker at the Visionary Awards 2021.

She is also the creator of the Masala Monologues series of writing workshops & theatre shows across the UK & the US.

Sangeeta has been featured on BBC Radio, the Guardian, Evening Standard, Cosmopolitan, Stylist, Eastern Eye, Huffington Post, BBC Sounds, Brown Girl Magazine, the Observer, Women’s Health Austria, India’s Deccan Herald and many more.

She has been a speaker at WOW Festival, Shameless Festival, Primadonna Festival well as being on innumerable panels and podcasts.Sangeeta has written for The Guardian, Cosmopolitan, Stylist, The Metro and has been a writer for over 20 years.