A new year brings with it a fresh opportunity to adopt healthier habits – so we’ve rounded up the eight wellness trends you’ll want to get on board with over the next 12 months.
1. Cold Therapy
Cryotherapy – aka exposing your body to extremely cold temperatures – is everywhere, from the cold showers trending on TikTok, to the UK’s growing number of whole-body ‘cryotherapy chambers’.
Some research has linked cryotherapy with improvements in mood and deep relaxation, while a Dutch study found it may have an effect on our immune system: workers who took a cold shower every day for a month called in sick 29% less than the control group.
Everything from home ice baths to a clinical treatment counts, says Dr Yassine Bendiabdallah of Zen Healthcare. Looking further forward, it’s predicted that we’ll be combining cryotherapy with ‘warm wellness’ infrared treatments – contrasting temperatures can ‘aid athletic performance’ and ‘promote sleep’, according to Dr Yassine.
2. Strength training
Strength training topped Mindbody’s 2024 Predictions Report, with more than 60% of us now reporting including it in our fitness regime.
The ‘strong not skinny’ trend has gained traction over the past decade, says Roar Fitness founder Sarah Lindsay. But it’s evolved beyond aesthetics. ‘People are more knowledgeable about the health benefits of strength training, especially women, in relation to menopause and ageing,’ she explains.
Nootropics are thought to be brain-boosting substances, and they’re big, big business – the global market could reach $34 billion by 2030, according to Polaris Market Research.
Ria Pattni of Fushi Wellbeing says they have potential for ‘memory, focus and creativity. There’s growing research exploring the benefits.’ One small 2023 study linked nootropic ingredients with ‘improvements when performing information processing tasks’.
Menopause-focused products have ‘soared’, according to BeautyMatter, with menopausal women the UK’s ‘fastest-growing workplace demographic’. CB Insights reckons the market will be worth $16 billion by 2025.
There are now supplements to ‘balance hormones, take away hot flushes, and even claiming to offer an alternative to HRT,’ says menopause coach Adele Johnston.
This TikTok trend means paying attention to your body clock, bedtime and sleep length. Changes might involve eating a lighter dinner, or prioritising morning light exposure.
‘Data shows the detrimental effect of a misaligned body clock on physical and mental health,’ says sleep therapist Dr Kat Lederle.
Named a macrotrend by The Future Laboratory, ‘longevity lifestyles’ are about prioritising health span – the number of years lived in good health – as well as simply living longer.
We’ll also embrace ‘Bluetrition’ – nutrition inspired by the world’s Blue Zones, where people consistently live to 100 – by reaching for whole- and plant-based foods, and supplements with anti-inflammatory and antioxidant properties.
This will be everywhere, predicts EuroMonitor International. ‘There’s increasing evidence individuals respond differently to foods and dietary patterns, impacting disease risk, life and health span,’ says Camilla van-Haeften at Novomins Nutrition.
We’ll be using ‘biological evidence such as genotypic, phenotypic or microbiome characteristics’, supported by tech such as health trackers, genetic tests and glucose monitors. Think limiting dairy intake after a genetic test shows you have a predisposition to lactose intolerance.
8. Psychobiotics
These gut-friendly foods and supplements are said to benefit mental health – Future Market Insights estimates the global market at $140.3 million.
Psychobiotics are a ‘specialised class of probiotics,’ says Dr Werner Zancolo of Vivamayr. ‘It’s not just about gut health: they’re wellbeing allies to manage stress, boost mood and aid anxiety and sleep issues.’
Home » 8 top health trends for 2024
8 top health trends for 2024
Home » 8 top health trends for 2024
A new year brings with it a fresh opportunity to adopt healthier habits – so we’ve rounded up the eight wellness trends you’ll want to get on board with over the next 12 months.
1. Cold Therapy
Cryotherapy – aka exposing your body to extremely cold temperatures – is everywhere, from the cold showers trending on TikTok, to the UK’s growing number of whole-body ‘cryotherapy chambers’.
Some research has linked cryotherapy with improvements in mood and deep relaxation, while a Dutch study found it may have an effect on our immune system: workers who took a cold shower every day for a month called in sick 29% less than the control group.
Everything from home ice baths to a clinical treatment counts, says Dr Yassine Bendiabdallah of Zen Healthcare. Looking further forward, it’s predicted that we’ll be combining cryotherapy with ‘warm wellness’ infrared treatments – contrasting temperatures can ‘aid athletic performance’ and ‘promote sleep’, according to Dr Yassine.
2. Strength training
Strength training topped Mindbody’s 2024 Predictions Report, with more than 60% of us now reporting including it in our fitness regime.
The ‘strong not skinny’ trend has gained traction over the past decade, says Roar Fitness founder Sarah Lindsay. But it’s evolved beyond aesthetics. ‘People are more knowledgeable about the health benefits of strength training, especially women, in relation to menopause and ageing,’ she explains.
Check out: Azure Dumbbell Weights 12kg Set with Stand, £33.99 (2 x 1kg, 2 x 2kg, 2 x 3kg)
3. Nootropics
Nootropics are thought to be brain-boosting substances, and they’re big, big business – the global market could reach $34 billion by 2030, according to Polaris Market Research.
Ria Pattni of Fushi Wellbeing says they have potential for ‘memory, focus and creativity. There’s growing research exploring the benefits.’ One small 2023 study linked nootropic ingredients with ‘improvements when performing information processing tasks’.
Check out: Fushi Nootropic Brain Blend, £22 (60 capsules)
4. Menopause supps
Menopause-focused products have ‘soared’, according to BeautyMatter, with menopausal women the UK’s ‘fastest-growing workplace demographic’. CB Insights reckons the market will be worth $16 billion by 2025.
There are now supplements to ‘balance hormones, take away hot flushes, and even claiming to offer an alternative to HRT,’ says menopause coach Adele Johnston.
Check out: Vitabiotics Menopace, £4.75 (30 capsules)
5. Sleep syncing
This TikTok trend means paying attention to your body clock, bedtime and sleep length. Changes might involve eating a lighter dinner, or prioritising morning light exposure.
‘Data shows the detrimental effect of a misaligned body clock on physical and mental health,’ says sleep therapist Dr Kat Lederle.
Check out: SMUG Contoured Sleep Mask, £11.99
6. Longevity
Named a macrotrend by The Future Laboratory, ‘longevity lifestyles’ are about prioritising health span – the number of years lived in good health – as well as simply living longer.
We’ll also embrace ‘Bluetrition’ – nutrition inspired by the world’s Blue Zones, where people consistently live to 100 – by reaching for whole- and plant-based foods, and supplements with anti-inflammatory and antioxidant properties.
Check out: Prowise Organic Turmeric, Ginger & Black Pepper, £14.99 (180 capsules)
7. Personalised nutrition
This will be everywhere, predicts EuroMonitor International. ‘There’s increasing evidence individuals respond differently to foods and dietary patterns, impacting disease risk, life and health span,’ says Camilla van-Haeften at Novomins Nutrition.
We’ll be using ‘biological evidence such as genotypic, phenotypic or microbiome characteristics’, supported by tech such as health trackers, genetic tests and glucose monitors. Think limiting dairy intake after a genetic test shows you have a predisposition to lactose intolerance.
8. Psychobiotics
These gut-friendly foods and supplements are said to benefit mental health – Future Market Insights estimates the global market at $140.3 million.
Psychobiotics are a ‘specialised class of probiotics,’ says Dr Werner Zancolo of Vivamayr. ‘It’s not just about gut health: they’re wellbeing allies to manage stress, boost mood and aid anxiety and sleep issues.’
Check out: Bio-Kult Brighten, £20.99 (60 capsules)
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