No Skincare routine is complete without Vitamin C, it’s an essential antioxidant with a myriad of benefits – what’s not to love! It helps to brighten skin whilst protecting it against the effects of free radicals.
Senior Skincare Buyer and Vitamin C advocate Emma Monaghan is Superdrug’s resident skincare expert. “We think everyone can benefit from adding Vitamin C into their skincare routines, so we have developed a number of products with a variety of textures and delivery systems so you can find one which is right for you and your routine’.
Who doesn’t want to protect their skin? Vitamin C has been key ingredient in skincare for some time but with the focus shifting to protecting the skin it’s popularity has increased. Last year, Superdrug launched our Me+ Vitamin C in Squalene. Whilst the 2% Vitamin C helps to protect against environmental damage, Squalene helps to improve and retain moisture within the skin. This is a great place to start targeting dull skin or age spots, the booster can be used on its own or under your favourite moisturiser.
Brighten Up Your Skincare
Glowy skin in always in style; the new B .Glow Brightening Serum is a wishlist item for influencers, and a bestseller within the B. Skincare range. “As a big vitamin C lover I wanted to pack our Brightening Serum with this efficacious ingredient. We also added in an extra boost of Vitamin E to help product skin against free radicals, and Hyaluronic Acid to lock moisture into the skin”, says Emma. The product was well received by shoppers, influencers and experts alike, with great reviews – 86% said their skin looked brighter after just 1 use, whilst 89% said their skin felt smoother after 4 weeks of use (B. Skincare consumer trials 2020).
Get Gelly With It
Not everyone wants multiple step skincare routine, our Vitamin C Nourishing Gel moisturiser offers the benefits of Vitamin C in a lightweight gel formula. Perfect for oily skins, hydrate and brighten all the same time.
Applying products to damp skin helps retain moisture so our Vitamin C Spritz is a good accompaniment to your regime. Its is also great for refreshing and reviving your skin throughout the day.
“Last year, we also launched a Vitamin C line within our Optimum range, for customers who want the benefits of Vitamin C to target the signs of ageing.” Says Shona Bear, Quality Assurance and Technical Manager. “The Optimum Vitamin C Serum contains 10% Vitamin C, which is a high concentration of the ingredient than most products, which is considered very effective when incorporated into a regime.” The product also contains two sources of Vitamin C to ensure good performance, as well as Vitamin E to complement the anti-oxidative effects. “We also wanted to add Niacinamide into the product line, which brightens dull skin, as well as a pollution shield, which is a physical barrier to be a first line of defence from anti-oxidant pollutants”, says Shona of the product’s added benefits. This format of Vitamin C is particularly good for those who want to specifically target dull skin or signs of tiredness, as the next step in their Vitamin C journeys!