One hundred forty-six million makeup products are produced every single year in the UK. Add the 200 tonnes of plastic used to put these products on the shelves, which equates to a lot of waste. It’s no secret that something needs to be done to minimise the amount of plastic filling the land and ocean, so we’ve introduced new initiatives for our customers and us to help reduce our impact on the planet.
Recycle your empty beauty products with Superdrug
Never know what to do with your empty mascaras, eyeshadow palettes or lipstick tubes? It can be confusing to know whether certain products are recyclable or not. But, thanks to our partnership with Maybelline and Terracycle, you can bring all your empties to a participating store to be recycled.
Superdrug x Maybelline and Terracycle
We have introduced recycling stations into several stores, which allow you to recycle all used makeup products of ALL brands. It’s free and easy, and you can recycle all of the following and more!
- Foundation bottles, concealer tubes, powders and blushers
- Mascaras, mascara brushes, eyeliner and eyeshadow palettes
- Lipsticks, glosses and balms
- Other packaging – caps, pumps and sprays
A small number of items are not yet recyclable through our partnership with Maybelline and Terracycle. These are:
- Makeup brushes
- Nail varnish
Before disposing of your empties, we encourage customers to clean them out as much as possible, making the process easier. The recycling stations are then collected by Terracycle and separated, cleaned and turned into plastic pellets to make new recycled products!
To recycle using one of our Maybelline x Terracycle recycling stations, find your nearest store and select Makeup Recycling Bins under Services.
What else are we doing to reduce our impact on the environment?
As well as our partnership with Maybelline and Terracycle, we have a number of ongoing initiatives to further reduce our impact on the planet.
We have full visibility and control of all our recycling processes, and we’re delighted to say that 100% of our non-recyclable waste is sent for energy recovery and diverted from landfill.
In 2017, we opened a stand-alone recycling centre so we can continue to recycle more waste. Because of this, we have recycled 18% more plastic since 2015.
Due to the rise in demand for online orders, we have committed to only using 100% recycled cardboard for orders we send to your door. We have also replaced plastic packing with a crushed paper alternative.
To encourage shoppers to reduce their plastic bag use, we bought out a range of tote bags made of 100% recycled plastic bottles. We are also launching sustainable paper carrier bags for in-store customers.
By 2025, we’re striving for all our Own Brand packaging ranges to be made from:
- 100% reusable, recyclable or compostable plastic packaging
- 100% paper and pulp used in packaging to be certified as sustainable
As well as striving to be 100% vegan and cruelty-free (we have already achieved this with our B. range!), we want our own-brand products to be as environmentally friendly as possible, too. We have a range of ongoing initiatives, including:
- The production of biodegradable wipes and 100% recyclable toothpaste
- The launch of Luna, our organic menstrual products
- The removal of all plastic applicators on our tampons
- By 2025, we aim to use 100% sustainably sourced palm oil products
- The use of clearly labelled products containing palm oil, to help our customers make conscious decisions
We hope that we’ve inspired you to sift through your beauty bag and dispose of your old make up products! Unfortunately, make-up can go off – check out our makeup shelf-life guide, and pop down to Superdrug to recycle all your empties.
Find out more about our continued corporate social responsibility developments below!