The Own Brand Edit

Own brand has entered its luxury era – minus the gatekeeping.

Elevated formulas and refined details without the designer price tag. Its luxury made and designed to slot seamlessly into real life. Own Brand is no longer an alternative, but the upgrade.

Trend #1: Haircare That Does the Most (So You Don’t Have To)

Hair right now is all about looking done without looking like you tried. Our haircare range is built for exactly that – formulas that smooth, hydrate and shine. No overcomplication, no 10-step routines. Just good hair, consistently.

Revive Superdrug Revive Collagen Shampoo 400ml £2.50

Superdrug Extracts Superdrug Extracts Argan & Amla Hair Mask 200ml £5.00

Style Expertise Superdrug Style Expertise Gel 150ml £4.00

Trend #2: Makeup That Makes Sense

Our makeup range and brushes are designed to streamline everything. Skin-first formulas, tools that blend without effort, and shades that work with you, not against you; No chaos and no overthinking.

Studio London Cosmetics Studio London Feelin' Peachy U DEW U Setting Mist £5.00

B.Makeup Accessories Superdrug B. Complete Base Set £12.00

Studio London Cosmetics Studio London Flaunt Flawless Cream Blush Passion £3.00

Trend #3: Skincare That Moves With You

Our skincare range keeps things simple: hydrate, protect and glow repeat.

No matter where you are these products slot into your day; whether you’re at home, in transit, or somewhere in between.

Vitamin E Vitamin E Hydrating Facial Mist 150ml £5.00

Me+ Me+ Milky Toner 200ml £9.00

Me+ Me+ Hyaluronic Booster 30ml £6.00

Trend #4: Wellness That Actually Lasts

Wellness is all about sustainability now – Small, daily choices that build something bigger over time.

Our wellbeing range is designed to support that rhythm. Feel-good essentials that fit seamlessly into your routine, helping you look better, feel better, and stay consistent without the pressure.