Brands A-Z Community Free Delivery Find a store
Superdrug Health and Beauty

Welcome

CheckoutFasterIconCheckout faster with an account ViewOrderTrackIconAble to view and track all ordersCollectLoyaltyPointsCollect loyalty points AcessToSpecialOffersAccess to special offers
Create Account
WishlistBuy AgainMy Basket £0.00 Basket 0
Menu
  • Offers
  • Shop
      • New In & Trending
      • Fashion
      • Makeup
      • Skin
      • Hair
      • Perfume
      • Toiletries
      • Mens
      • Baby & Child
      • Wellbeing
      • Health & Pharmacy
      • Electricals
      • Accessories & Lifestyle
      • Health Hub
  • Christmas
  • Fashion
      • View all Fashion
      • Women
      • Men
      • Kids
  • Korean & Japanese Beauty
  • Premium
  • Marketplace
  • Superdrug Brands
      • By Superdrug
      • Makeup
      • Skin
      • Hair
      • Toiletries
      • Fragrance
      • Mens
      • Accessories & Lifestyle
      • Wellbeing
      • Exclusive
  • Services
      • Health
      • Beauty
      • Mobile
Online Only - Get 20% off Fragrance! Ends Saturday
Discover what's trending at Superdrug! Shop Now
Wearable Beauty Favourites – As seen on TV
Heatwave Essentials: Fans, Cooling sprays, Liquid I.V & more
Superdrug, delivered by Just Eat. Fast.

Your Superdrug favourites, delivered faster

Get Them First

Exclusive products you won’t find anywhere else.

Pay with Klarna

on Superdrug.com and App

It's Free to become a member!

MEMBERS SAVE MORE
Earn Double Points

when you choose Order & Collect from 30 minutes

10% off Student Discount

Claim your unique code via Student Beans

Free delivery when you spend £25

or spend £20 for Health & Beautycard members!

Results or 100% money back guarantee

on our Own Brand products

SuperdrugSuperdrug
Skin
Skin

Top Reads

  • How to repair your skin barrier >
  • Top 10: Men’s Aftershave >
  • Introducing the Blemish Control Range from ... >

Sub Categories

  • Age Defy
  • Blemishes
  • Body
  • Bronzing
  • Fragrance
  • Piercings and Treatment
  • Skincare
  • Suncare

Trending Now

Top women's perfumes hanging from Christmas ribbons

Top 10: Perfumes for Women

Looking for perfume gifts to impress your BFF or family...

Read Now
Hair
Hair

Top Reads

  • Get Happy Hair With L’Oréal’s A... >
  • Check out the benefits of using scalp scrub >
  • Try L’Oréal’s First Ammonia-Free Permanent ... >

Sub Categories

  • Hair Colour
  • Hair Types
  • Haircare
  • Hairstyling

Trending Now

Black female model

Black-Owned Haircare Brands You Need to Know About

When you talk, we don’t just listen. We act. So, when r...

Read Now
Wellness
Wellness

Top Reads

  • A Guide to Sexual Wellness for Men >
  • Do I Have a B12 Deficiency? >
  • All You Need to Know About Dry Eyes >

Sub Categories

  • Baby and Parenting
  • Health
  • Mind
  • Nutrition and Fitness
  • Sex
  • Travel

Trending Now

contraception services at Superdrug

Contraception Services Available Now at Superdrug

Let’s talk contraception. As most of us are having, hav...

Read Now
Makeup
Makeup

Top Reads

  • The Ultimate Guide to Nail Shapes >
  • Best Foundations to Try at Superdrug 2023 >
  • The Best Eyeshadow Palettes to Try RN >

Sub Categories

  • Body Makeup
  • Brows
  • Eyes
  • Face
  • Lips
  • Nails
  • Tools and Accessories

Trending Now

new makeup launches

The Latest Must-Have Makeup Launches

Makeup collection in need of a refresh? We’ve got you c...

Read Now
New&Trending
New&Trending

Top Reads

  • Christmas Gifts for Her on a Budget >
  • Christmas Gifts for Him on a Budget >
  • Countdown to Christmas with our Beauty Adve... >

Sub Categories

  • News
  • Trends

Trending Now

SD own brand vitamins

Superdrug Price Freeze: All You Need to Know

Here at Superdrug, we pride ourselves on making health ...

Read Now

Home » New in Premium Fragrance and Makeup at Superdrug!

New in Premium Fragrance and Makeup at Superdrug!

Home » New in Premium Fragrance and Makeup at Superdrug!

Read time: xxx
Posted: 30/08/2022

Things are hotting up on the Superdrug shelves with the arrival of some mega (trust us, we mean mega!) launches. Spanning across makeup and fragrance, the new in section is looking more luxurious than ever. Curious yet? Join us as we reveal all, but a word of warning: you may need to sit down for this…

Premium fragrances at Superdrug

Premium Makeup

Urban Decay

Starting in style, we have the best-selling cruelty-free cosmetics brand Urban Decay joining us, and we couldn’t be happier! Famed for their iconic Eye shadow Primer Potion (if you know, you know) and richly pigmented eyeshadow shades, your makeup collection is about to get one hell of a glow up. But they’re not just about eyes, oh no, they’ve got high coverage foundations, dewy tinted moisturisers, volumizing mascara, brow blades, eyeliners and more in their locker! Don’t say we don’t treat you…

821869
Urban Decay Urban Decay Eyeshadow Primer Potion £5.00

Premium Fragrance

Prada

It’s safe to say that Prada have shaken up the fragrance field with their innovative take on perfumery, which we’re ultra-excited to share with you all. Could it be the delectably sweet aroma of Prada Candy that takes your fancy? Or perhaps the masculine mood of Luna Rossa or maybe the vibrant freshness of Luna Rossa Carbon? One thing’s for sure, you’ll get a completely unique olfactory experience, no matter with Prada scent piques for interest!

819841
Prada Prada Luna Rossa Black Eau de Parfum 50ml £66.40

Yves Saint Laurent

If you’re a fragrance fan, you’ll know how much of a big deal it is that an array of YSL scents now sit pride of place in our fragrance cabinets! Their alluringly bold yet refined compositions have earned them icon status in the perfume world, so it was no wonder we had to get on board. Whether it’s the intense allure of best-selling Black Opium, the grand yet sensual scent of Libre or the masculine power of Y from YSL, these captivating designer perfumes are destined for the front row of any fragrance collection.

369202
YSL YSL Black Opium Eau de Parfum 30ml £57.60

Valentino

If you’re in the market for a scent that oozes luxury and demands attention, timeless Valentino fragrances will be just for you! Want to dip your toes into the world of Valentino but aren’t sure where to start? The Born in Roma collection, consists of three feminine scents (Donna, Yellow Dream Donna and Donna Coral Fantasy) that are bursting with floral fervour. You’ll also find the masculine Uomo and Uomo Intense scents within this collection embody the same sensuality but dial up the smokiness. We’re sold!

819700
Valentino Valentino Born In Roma Uomo Coral Fantasy EDT 50ml £60.00

Armani

Giorgio Armani’s vision for fragrance was to utilise the expertise of master perfumers to create timeless scents that never go out of style. A blend of the most noble and carefully selected materials create the unique Armani signature, simple yet extremely sophisticated. At Superdrug we’ve proudly expanded our Giorgio Armani offering to include some of the most iconic fragrances for both men and women. If you’re searching for seduction look no further than Armani Code, the magnetic Amber Woody scent for men. If your searching for a new feminine favourite embrace you inner confidence with the legendary Armani Si or explore a new encounter a with the latest floral masterpiece My Way.

819703
Armani Giorgio Armani My Way Eau de Parfum 30ml    £57.60

Viktor&Rolf

We can’t talk about designer perfume without spotlighting Viktor&Rolf! First famed as an Avant Garde luxury fashion house, you can only imagine how captivating Viktor&Rolf fragrances are. So, prepare to delight the senses as we welcome some of their best-selling designer perfumes, including Flowerbomb, A stunning fragrance that bursts onto the scene with its sensual sparkle. For those after the same power, with a bit more heat, enter Spicebomb. True to its name you’ll experience an explosion of spice, aromatic and citrus notes. Put simply, once you try a Viktor&Rolf fragrance, there’s a high chance you’ll never go back!

821229
Viktor and Rolf Viktor & Rolf Good Fortune Eau de Parfum 50ml £72.00

Shop Premium Brands

About Rosa Morell
Copywriter


Rosa is a creative copywriter who has been writing about beauty, fragrance and her personal interest, sustainable fashion, for over two years. When she’s not hunting in her local charity shops for vintage homeware, she’s scrolling through the latest beauty trends on TikTok. Her favourite range at Superdrug? B. Skincare.

Don’t Miss Our Latest New and Trending Articles!

The Father’s Day Collection

Read Now

The Own Brand Edit

Read Now

The Elevated Easter Gift Guide

Read Now

There are lots of ways to get your Superdrug must -haves: choose from Home delivery, Order & Collect, or Next Day options:

Pink Footer - Order & Collect 30 Delivery IconPink Footer - Next Day Order & Collect 30 Delivery IconPink Footer - Order & Collect Delivery IconPink Footer - Next Day Delivery IconPink Footer - Standard Delivery IconPink Footer - Marketplace Delivery Icon

* Terms & Conditions apply, see delivery hub for further information

Delivery & Returns

  • Delivery Information
  • Returns & Refund Information
  • Store Locator
  • Just Eat Delivery

Customer Service

  • Contact Us
  • Our Customer Promise
  • Product Recall
  • Student Discount
  • Gift Card Checker

Regulatory

  • Regulatory Information

Services

  • Beauty Treatments
  • Health Hub
  • Health Clinics
  • Online Doctor
  • Video GP
  • Pharmacy First
  • Online NHS Prescriptions
  • Aesthetic Clinics
  • Superdrug Mobile
  • Pharmacy Services

About Us

  • Discover Superdrug Marketplace
  • Sustainability
  • Superdrug Careers
  • Become a Marketplace Seller

Information

  • Terms & Conditions
  • Superdrug Marketplace - Terms & Conditions
  • Optimo by Superdrug - Terms & Conditions
  • Health & Beautycard - Terms & Conditions
  • Website Terms of Use
  • Frequently Asked Questions
  • Privacy - How we use your information
Get the Health & Beautycard

Health &  Beautycard

Download Superdrug App
Get superdrug app
Mastercard IconMaestro IconVisa IconApple Pay IconAmerican Express IconPay With Points IconKlarna IconClearpay Icon
We support
Superdrug is proud to support Marie Curie
Superdrug Winner - Coporate Engagement Awards 2024
A member of As Watson
Join Us:
Privacy - How we use your information Accessibility Sitemap
 Cookie Preferences
ASWWatsonImageCKHH.png

Superdrug Stores plc is registered in England and Wales under company number 00807043 with its registered office at 51 Sydenham Road, Croydon, Surrey, CR0 2EU.

© Copyright Superdrug Stores plc 2025.