Brands A-Z Community Find a store
United Kingdom
Superdrug Health and Beauty

Welcome

CheckoutFasterIconCheckout faster with an account ViewOrderTrackIconAble to view and track all ordersCollectLoyaltyPointsCollect loyalty points AcessToSpecialOffersAccess to special offers
Create Account
WishlistBuy AgainMy Basket £0.00 Basket 0
  • Offers
    • Shop
        • New In
        • Fashion
        • Makeup
        • Skin
        • Hair
        • Toiletries
        • Perfume
        • Mens
        • Baby & Child
        • Accessories & Lifestyle
        • Wellbeing
        • Health & Pharmacy
        • Health Hub
    • Fashion
        • View all Fashion
        • Women
        • Men
        • Kids
    • Summer Shop
      • Premium
        • Free Delivery
          • Gifts
              • View All Gifts
              • Gifts By Recipient
              • Gifts By Occasion
              • Gifts By Category
              • Gifts By Price
              • Gifts By Brand
              • Greeting Cards
              • Gift Experiences
          • Marketplace
            • Superdrug Brands
                • By Superdrug
                • Makeup
                • Skin
                • Hair
                • Toiletries
                • Fragrance
                • Mens
                • Accessories & Lifestyle
                • Wellbeing
                • Exclusive
            • Services
                • Health
                • Beauty
                • Mobile
                • Store Insider
            • Inspire
              Pay with Klarna - Now available on Superdrug.com & App - Online Only!
              Feel As Good As You Look - Online Only!
              Pay with Klarna

              on Superdrug.com and App

              Make Their Gift Extra Special

              with Gift Wrap!

              Earn Double Points

              when you choose Order & Collect from 30 minutes

              10% off Student Discount

              Claim your unique code via Student Beans

              Free delivery when you spend £25

              or spend £20 for Health & Beautycard members!

              Rapid Same Day Delivery

              Available in over 250 stores

              SuperdrugSuperdrug
              Skin
              Skin

              Top Reads

              • How to repair your skin barrier >
              • Top 10: Men’s Aftershave >
              • Introducing the Blemish Control Range from ... >

              Sub Categories

              • Age Defy
              • Blemishes
              • Body
              • Bronzing
              • Fragrance
              • Piercings and Treatment
              • Skincare
              • Suncare

              Trending Now

              Top women's perfumes hanging from Christmas ribbons

              Top 10: Perfumes for Women

              Looking for perfume gifts to impress your BFF or family...

              Read Now
              Hair
              Hair

              Top Reads

              • Get Happy Hair With L’Oréal’s A... >
              • Check out the benefits of using scalp scrub >
              • Try L’Oréal’s First Ammonia-Free Permanent ... >

              Sub Categories

              • Hair Colour
              • Hair Types
              • Haircare
              • Hairstyling

              Trending Now

              Black female model

              Black-Owned Haircare Brands You Need to Know About

              When you talk, we don’t just listen. We act. So, when r...

              Read Now
              Wellness
              Wellness

              Top Reads

              • A Guide to Sexual Wellness for Men >
              • Do I Have a B12 Deficiency? >
              • All You Need to Know About Dry Eyes >

              Sub Categories

              • Baby and Parenting
              • Health
              • Mind
              • Nutrition and Fitness
              • Sex
              • Travel

              Trending Now

              contraception services at Superdrug

              Contraception Services Available Now at Superdrug

              Let’s talk contraception. As most of us are having, hav...

              Read Now
              Makeup
              Makeup

              Top Reads

              • The Ultimate Guide to Nail Shapes >
              • Best Foundations to Try at Superdrug 2023 >
              • The Best Eyeshadow Palettes to Try RN >

              Sub Categories

              • Body Makeup
              • Brows
              • Eyes
              • Face
              • Lips
              • Nails
              • Tools and Accessories

              Trending Now

              new makeup launches

              The Latest Must-Have Makeup Launches

              Makeup collection in need of a refresh? We’ve got you c...

              Read Now
              New&Trending
              New&Trending

              Top Reads

              • Christmas Gifts for Her on a Budget >
              • Christmas Gifts for Him on a Budget >
              • Countdown to Christmas with our Beauty Adve... >

              Sub Categories

              • News
              • Trends

              Trending Now

              SD own brand vitamins

              Superdrug Price Freeze: All You Need to Know

              Here at Superdrug, we pride ourselves on making health ...

              Read Now

              Home » Who Remembers These Makeup Trends From The Last Decade?

              Who Remembers These Makeup Trends From The Last Decade?

              Home » Who Remembers These Makeup Trends From The Last Decade?

              Read time: xxx
              Posted: 31/01/2020

              When the clock stuck midnight on December 31st 2019, we didn’t just welcome in a brand-new year but also a new decade. It's fair to say there was a fair few iffy moments in the 2010s but there was also lots of things to remember fondly too!

              In celebration of the new decade, we’re taking a trip down memory lane to revisit some of biggest beauty moments from the last ten years. Contour palettes at the ready!

              2010: Thick Smokey Eyeliner

              Thick smokey eyeliner had us all wondering in 2010 if someone was channelling their inner goth or if they were still wearing same makeup from the night before, but no - it was just the go-to look of 2010! Created using a smudgeable kohl eyeliner, it was spotted on models, popstars and celebrities alike.

              Sorry, this product is currently out of stock.
              717776
              B. Kohl Eye Liner Pencil 01 Black £0.05
              Sorry, this product is currently out of stock.
              710303
              Studio London Superdrug Studio Smokey Eye Makeup Brush £3.79

              2013: No Makeup Makeup

              The trends of the decade definitely swung between heavily made up to the barely their makeup routine. In 2013, people started embracing ‘no makeup makeup’, posting selfies on social media with the hashtag #IWokeUpLikeThis - although, upon reflection many of these images were heavily filtered.

              To really re-master the less is more look embrace high-quality skincare for a super healthy glow and a slick of lengthening mascara.

              No makeup makeup
              Sorry, this product is currently out of stock.
              515952
              Naturally Radiant Superdrug Naturally Radiant Face Cream Normal/Dry Skin 75ml £7.99
              Sorry, this product is currently out of stock.
              789780
              Maybelline Maybelline Falsies Lash Lift Mascara 01 Black £11.99 Maybelline Lifter Gloss Hydrating Lip Gloss 026 Honey when you spend £14 on selected Maybelline

              2014: Perfected Contour and Dazzling Highlighter

              In 2014, we could not get enough of reality TV stars and we found a huge amount of make up inspiration from these new celebs.

              So, contouring may not have been a new makeup technique this year but if you hadn't already heard of it, boy were you about to! It was catapulted (with force) into the mainstream by Kim-K and her makeup artist Mario Dedivanovic when he was shown contouring Kim's face into an actual goddess! About 5 seconds later the internet was flooded with 'how to's' and 'tutorials' and we all fell in love with the bronzing and highlighting technique.

              Sorry, this product is currently out of stock.
              773162
              NYX PMU NYX Professional Makeup Highlight & Contour Pro Palette £20.00
              Sorry, this product is currently out of stock.
              526200
              Revolution Revolution Ultra Contour Palette £8.00 FREE Revolution Matte Fixing Spray when you spend £10 on selected Revolution Beauty

              2015: Influencers Take Over!

              It wasn’t just reality TV stars that we were looking to for beauty inspo last decade, the rise of the influencer well and truly shaped what looks we were wearing.

              Youtubers and beauty bloggers were everywhere and we've gained some of the best and the worst beauty hacks due to our vlogging friends. Let's just hope we never catch anyone trying to contour along the side of a stiletto shoe or a utensil ever again!

              Hours and hours of our lives may have been lost watching back to back PR unboxing's, tutorials on how to create the best smoky eye or cat eyeliner flick, but you know what? We don't care - our makeup never looked better!

               

              Instagram makeup for makeup trends of the decade

              2017: K-Beauty

              Trends took a little step away from makeup in 2017 and towards skincare, most notably skincare routines and products originating from South Korea.  Koreans are especially particular about the quality of products they put onto their skin and focus on using items that get to the root of their skincare problems.  K-Beauty introduced us to face sheet masks, the 10-step routine and essences. This is one trend we’ll welcome back any year!

              Sorry, this product is currently out of stock.
              784998
              Oh K! SOS Clear Cover Blemish Patches
              Sorry, this product is currently out of stock.
              763966
              DNRAD Jiinju Bubble Sheet Mask 22ml £0.10
              Girl wearing a K beauty sheet make in the bathroom

              2018: Brows on Point

              We already have so many ways to always ensure our brows are on fleek with tinting, waxing and threading being popular choices. However, in 2018 we managed to squeeze in a couple more and welcomed microblading (a semi-permanent way of tattooing on brows) and brow lamination (which give your brows a more uniformed shape for an extended period of time) into the fold with welcome arms too!

              Sorry, this product is currently out of stock.
              779328
              B. Eyebrow Gel Clear £0.05
              Sorry, this product is currently out of stock.
              735349
              e.l.f. Cosmetics e.l.f. Eyebrow Duo Brush £4.50

              2019: Dermaplaning

              The final year of the decade saw many different beauty trends having their 5-minutes of fame. Lash lifts, nail art and hydrafacials were all up there in terms of high search volume. However, in our forever ending search of the perfect skin treatment to rid us of dry, dull looking skin many of us turned to an exfoliating treatment called dermaplaning. The technique involves gently scraping the dead skin cells from the top layer of your face using a surgical scalpel. This results? Smoother, peach-fuzz free and slightly brighter looking skin. Sign us up!

              Sorry, this product is currently out of stock.
              785668
              Veet Veet Dermaplaning Sensitive Precision Face Kit £7.50

              That’s it for our trip down memory lane! Who knows what the next decade will have in store for us in terms of beauty trends, but we can’t wait to find out!

              Shop Beauty Trends at Superdrug

              Don’t Miss Our Latest Face Articles!

              160 years of Bourjois!

              Read Now

              Trend alert: Barbiecore makeup

              Read Now

              Introducing Studio London Cosmetics!

              Read Now

              There are lots of ways to get your Superdrug must -haves: choose from Home delivery, Order & Collect, or Next Day options:

              Pink Footer - Order & Collect 30 Delivery IconPink Footer - Next Day Order & Collect 30 Delivery IconPink Footer - Order & Collect Delivery IconPink Footer - Next Day Delivery IconPink Footer - Standard Delivery IconPink Footer - Marketplace Delivery Icon

              * Terms & Conditions apply, see delivery hub for further information

              Delivery & Returns

              • Delivery Information
              • Returns Information
              • Store Locator

              Customer Service

              • Contact Us
              • Our Customer Promise
              • Product Recall
              • Student Discount
              • Gift Card Checker

              About Us

              • Discover Superdrug Marketplace
              • Corporate Social Responsibility
              • Superdrug Careers
              • Become a Marketplace Seller

              Services

              • Beauty Treatments
              • Health Hub
              • Health Clinics
              • Online Doctor
              • Video GP
              • Pharmacy First
              • Online NHS Prescriptions
              • Aesthetic Clinics
              • Superdrug Mobile
              • Pharmacy Services

              Information

              • Terms & Conditions
              • Superdrug Marketplace - Terms & Conditions
              • Optimo by Superdrug - Terms & Conditions
              • Health & Beautycard - Terms & Conditions
              • Website Terms of Use
              • Frequently Asked Questions
              • Privacy - How we use your information

              Regulatory

              • CNF or Portal Enquiries
              • Modern Slavery
              • Tax Statements
              • Gender Pay Gap
              • Pension Plan
              • Corporate Governance Statements
              Get the Health & Beautycard

              Health &  Beautycard

              Download Superdrug App
              Get superdrug app
              Mastercard IconMaestro IconVisa IconApple Pay IconAmerican Express IconPay With Points IconKlarna Icon
              We support
              Superdrug is proud to support Marie Curie
              Superdrug Winner - Coporate Engagement Awards 2024
              Join Us:
              Privacy - How we use your information Sitemap
               Cookie Preferences

              Superdrug Stores plc is registered in England and Wales under company number 00807043 with its registered office at 51 Sydenham Road, Croydon, Surrey, CR0 2EU.

              © Copyright Superdrug Stores plc 2025.

              Welcome

              CheckoutFasterIconCheckout faster with an account ViewOrderTrackIconAble to view and track all ordersCollectLoyaltyPointsCollect loyalty points AcessToSpecialOffersAccess to special offers
              Create Account
              Buy Again
              Menu
              DeliveryMy Basket £0.00 Basket 0