B. Cosmetics full range of new products

Do we have a sneak peek for you!

B. Bold. B. Bright. B. Beautiful!  Our collection of vegan, cruelty-free, all-fabulous B. Cosmetics range by Superdrug is growing! Get ready to make some space in your makeup bag and on your bathroom shelf as you're going to want to get your hands on these over the next few weeks!

B. Prep Range

Get set, ready and prep with our new trio of skin-loving primers.

B. Cosmetics B. Perfect Base Priming Balm £4.66 Buy Now
B. Cosmetics B. Perfect Base Prep & Set Mist £6.65 Buy Now

B. Cooling Priming Balm

Totally transform your base with the B. Cooling Priming Balm. Not only does it refresh the look of your skin and get it set ready for your B. Foundation, but it also has an amazingly cool feeling to it. We’re totally into this! For best results, apply directly to your face after moisturising and before foundation or use alone to create a smoother-looking complexion.

B. Hydrated Prep & Set Mist

Feeling flushed? Want to set your makeup? Your skin in need of added moisture? Well, you’re in luck as our B. Hydrated Prep & Set Mist can tick all of these boxes! Treat your skin to a refreshing spritz morning, noon or night to reap its benefits!

B. Hydrated Prep Oil - Coming Soon!

The key to a flawless base is perfectly primed skin and with the B. Hydrated Prep Oil. Gently soothing the skin and locking in that all-important moisture, you’ll find a little goes a long way with this beauty!

For best results, apply 1-2 drops into the palm of your hands and apply to your face after moisturising, but before applying your B. Foundation.

B. Comsetics prep and hydrate range on a pink and white background

For Your Makeup Bag

B. Baking Powder

Achieve all-day perfection with the B. Baking Powder. Apply to over the top of your makeup base using the B. Powder Brush and leave to ‘bake’ for up to 5 minutes. Once it has set, dust away to reveal a gorgeous, mattified complexion.

B. Cosmetics B. Baking Powder Translucent £4.66 Buy Now
B. Cosmetics B. Baking Powder Light £4.66 Buy Now
B. Cosmetics B. Baking Powder Medium £4.66 Buy Now
B. Cosmetics B. Baking Powder Dark £4.66 Buy Now
B. Baking Powders on a white background

B. Waterproof Mascara

Are you on the hunt for a mascara that you can simply rely on? Well, we’re about to make your day! The B. Waterproof Mascara will see you through allergy season, weepy film-marathons and even when you're watching your BFF get married! The richly pigmented formula is designed to last from morning until night, with a ripple wand that coats every lash for an even, natural finish.

B. Cosmetics B. Waterproof Mascara £6.65 Buy Now
B. Mascara

B. Liquid Blushers - Available Now!

These Liquid Blushers will look so perfect on you, you’ll… well, blush! Available in 6 natural looking shades, simply blend the lightweight formula into the apple of your cheeks for a subtle-looking flush. Not about the blush life? Then how about trying them on your lips or eyelids for a gorgeous wash of colour?


B. Cosmetics B. Liquid Blush - Candy £4.66 Buy Now
B. Cosmetics B. Liquid Blush - Apricot £4.66 Buy Now
B. By Superdrug liquid blushes

B. Dewy Finish Adjuster - Coming December 2019!

Dreaming of dewy looking skin in an instant? We gotcha! Mix the B. Dewy Finish Adjuster with your favourite foundation to give your skin a delightfully dewy finish or simply apply in desired areas over foundation for a dewy highlight.

B. Dewy Adjuster

B. Brow Gels - Coming December 2019!

Great brows don’t happen by chance, they happen with B. Brow Gels! Use the lightly tinted formula to sculpt and define natural looking brows of dreams!

B. Brow Gels will be available in clear, blonde, brown and dark brown.

B. Brow Gels

When Can I Add Them All to Basket?

Make sure you're following us at @b._by_superdrug to be one of the first to hear about launches!