The Battle of the Blonde Shampoos

We know the battle when it comes to finding the right blonde shampoo to keep your locks looking salon fresh, but don’t worry… We’ve got you!

The bane of every Blondeshell’s life is when their once white-blonde hair turns brassy. We’re sorry to tell you, but there’s no escaping it – whether you’re a natural blonde, or a dabbler in bleaching, every blonde can acquire a little brassiness here and there. Fresh from the salon, your icy blonde tones will last for a while – but eventually, sunlight, air pollution and damage from styling or even the water used to wash your hair will start to reveal those warmer, yellow tones.

We all know by now that purple shampoo is the answer, but the question is – which one? We get asked all the time – Clean Blonde Damage Rewind or Everyday Clean Blonde Damage Rewind?

Why Damage Rewind is so important?

Let’s start with Damage Rewind… There is no denying that bleaching can ruin your hair – but with the correct care, there is no reason why you need to give up your blonde in order to optimise your hair’s health.

The use of bleach opens the hair follicle to remove your hair’s natural colour. Depending on how porous your hair is, it may become coarse, leaving it prone to damage and further resulting in split ends. Our Damage Rewind formula, found in all our shampoo and conditioners works to reverse the damaging effects of bleaching by using Opti-PLEX™ Technology to reconstruct bonds, smooth the cuticle and rectify breakage caused by chemicals, styling and environment factors.

We promise your hair will be 90% stronger and 10x smoother after usage – so you don’t have to choose between toning and repair.

Clean Blonde Pre-Toning Primer

First things first, the perfect toning routine requires a perfect clean base. Nobody wants a patchy colour, so to ensure a true Clean Blonde, kick start your routine with our Clean Blonde Pre-Toning Primer. Apply the primer to dry hair, leaving on for 2 minutes before rinsing off to remove colour distorting and damaging copper ions from the hairs surface in preparation for your most even blonde ever.

Our Clean Blonde Pre-Toning Primer itself deposits no colour onto the hair – but instead prepares tresses for the toning routine to follow. Its CopperCleanse™ Technology helps you achieve your cleanest, healthiest blonde yet, and is vital for the perfect toning regime.

Clean Blonde Damage Rewind

We are proud to say our purple shampoo Clean Blonde Damage Rewind is recommended by 97% of hairdressers*. This is our range for fearless bombshells; whether you’ve had a bleaching blunder or are just craving the whitest blonde possible, washing with Clean Blonde Damage Rewind Violet Toning Shampoo and Conditioner instantly banishes brassiness. Using this range once a week helps achieve that salon fresh blonde from the comfort of your home – and all it takes is one wash to instantly transform your tones.

Here at Fudge Professional, we care about your hair. This range prioritises both colour and care, providing powerful toning combined with Opti-PLEX™ Technology to build the whitest, silkiest blonde yet.

Everyday Clean Blonde Damage Rewind

‘But I worry that purple shampoo will leave my hair bright purple!’

We hear you! We know purple shampoo can be daunting, and while we have a super strong pigment that banishes brass instantly, we also have a much less intense alternative that can be used every day.

For our blondes who prefer a more subtle and gradual toning effect – Everyday Clean Blonde Damage Rewind is for you. Made for everyday use, this shampoo and conditioner gradually tones to achieve a salon fresh colour. Everyday Clean Blonde provides subtle toning, gradually eradicating brassy tones with every use and of course, still formulated with our Opti-PLEX™ Technology. The care benefits are instant, so after just one wash your hair will feel noticeably smoother and healthier.

Get ready to prep, wash and treat your hair with our Clean Blonde Damage Rewind range. Whether you’re after an instant white blonde or looking to gradually tone your locks, we’ve got you covered!

Shop the range now and save 1/3.

*97% of hairdressers who would recommend Fudge Professional Clean Blonde based on survey with 187 professional hairdressers.