A Noughty Guide to the Perfect Waves & Curls Routine

Build your hair care routine for waves & curls with Noughty!

Noughty’s Nourish & Curl Collection is a tailored wardrobe of products selected to provide the comprehensive support curl types 2 and 3 require to look and feel their bouncy best. With Wave Hello Shampoo for every day, and Detox Dynamo Shampoo to clarify, washing build up down the drain, you have everything you need to prep scalp and hair. To address dryness and a lack of condition waves and curls can suffer from, we’ve included hyper-moisturising To The Rescue Treatment Mask and the indulgent Wave Hello Conditioner. Once moisture’s been replenished, layer on resilience and definition with Hello Curls Primer and Wave Hello Taming Cream.

What are the key benefits of each step in the kit?

Cleanse, removing build up
Replenish lost moisture, improving condition
Strengthen, reducing breakage, splits and snaps
Define waves and curls

Step 1: Prep

Water is the key. Wet hair thoroughly. Activate the shampoo by placing a small amount in a palm, add water and rub hands together. Massage into hair, working from root to tip, creating a lather of champagne bubbles. Add more water before adding more product. Rinse thoroughly.

New to natural, sulphate-free formulations? Leave Detox Dynamo Shampoo on the shelf until you’ve completed transition (usually 8 washes) before adding it into your routine, substituting it for Wave Hello Shampoo every third wash or so.

Step 2: Treat

Apply To The Rescue Treatment Mask after shampooing but before conditioning. Generally, a mask contains more substantiated actives at performance levels than a conditioner, and you want those ingredients to penetrate as easily and as deeply as possible without anything between them and the hair shaft.

Gently squeeze excess water from the hair. Section to make it easier to apply mask evenly to strands from root to tip. Place a scoop of product in one hand and use the fingers of the other hand to spread the product through hair, coating each strand. Leave on for 3 to 5 minutes, or up to 20 minutes for an intense treatment. Rinse thoroughly and follow with normal conditioner, for best results, we recommend Wave Hello Conditioner. We advise masking a minimum of weekly or every 3 washes, whichever happens first.

Put a small amount of conditioner in palms and rub together to spread evenly across the finger tips and palm. Start to apply at mid-lengths and work from mid-lengths to tip, applying additional product as necessary. Leave on the hair for 1 to 2 minutes. Rinse thoroughly from root to tip.

Step 3: Style

Spritz Hello Curls Primer through freshly washed, damp hair. Sectioning will help even dispersal of product if you have thick hair.

Use Hello Curls on its own as a styler, allowing hair to air dry. Particularly effective for 2a and 2b waves, or tighter curls that are in optimal condition. Use under Wave Hello Taming Cream as a primer. Between washes, apply to dry hair and scrunch to refresh curls.

Apply Wave Hello Taming Cream directly to freshly washed hair, or over Hello Curls. If applying over Hello Curls, less product will be needed. Put a pea of cream in palms and rub together to spread evenly across the finger tips and palm. Start to apply at mid-lengths and work from mid-lengths to tip, applying additional product as necessary. Section and define curls as product is applied. Fine hair and recently cut hair will need less product, thick, highly textured hair and older ends will need more.