Vegan Face Serum is a category trend which has seen huge growth in the past 3 months - increasingly by more than 50% in social conversations. Serums have become a staple in many skin care regimes - they’re hard-working and can be used for targeting skin concerns such as signs of ageing, dullness, pollutions and breakouts.
A serum should always be applied after cleansing and toning, but before your moisturiser. Not all serums are made to be used in the same way. Some are recommended for overnight use only and others can be used more frequently, so always check the label for advice.