Superdrug Star Awards: Cosmetic Winners!

The winner of the 2023 Star Award for Best Concealer goes to – absolutely no surprises here – e.l.f  Cosmetics! Loved by all, e.l.f. products are always trending (check out the final cosmetic winner), from their must-have primers to their setting sprays and powders, they’ve got all your cosmetic needs covered.  

We’re all about budget beauty here at Superdrug, so choosing one winner for Best Lip Gloss Under £5 wasn’t easy. But Revolution won the trophy with their purse-friendly lip gloss. If you haven’t joined the Revolution yet, why not? This brand is on fire! They’ve got product lines for all your beauty goals, from Makeup Revolution, Revolution Pro, to skincare. Plus, the new and exclusive Planet Revolution!

The Best Mascara Star Award goes to Maybelline. Because duh.. 100 years in the beauty biz kind of makes them an expert on things like lash boosting volume! Maybelline New York is one of the most beloved cosmetics brands of our era that consistently features on trending lists. The Superdrug Maybelline shop offers a huge number of different mascaras! Plus, hundreds of other makeup products you might be looking for. Including some you didn’t even know you needed – Liquid Lipstick anyone?!

Best New Brand Launch

Speaking of historic brands, Bourjois – which was founded in 1863! – partnered exclusively with Superdrug for their long awaited return to Blighty last year. Thanks to Emily In Paris, Parisian beauty is trending, making the timing perfect for a French brand to launch into Superdrug stores with new products that didn’t disappoint! Like the “twist up” mascara, “extreme wear” lipstick, “healthy mix” foundation, and their iconic hero product, the Little Round Pot Blusher. Without further ado, the Star Award for Best New Brand Launch goes to Bourjois!  

The Star Award for the Best New Product Launch goes to… *drum roll* Nyx Professional Makeup Milky Gloss! And if you haven’t tried this lip gloss, believe us, you need to! What makes Milky Gloss so special? Well, with names like Milk N Hunny, Mint Choc Chic, Salted Caramel, Cherry Milkshake, or Mango Lassi you can just imagine how good they smell, right? NYX, we salute you. For making pro-level makeup accessible to us all, for creating long lasting formulas with the richest of pigments, and for giving us an endless range of foundation shades! 

Winning their second Star Award in this category is fan fav e.l.f  Cosmetics. This win is for The Best Trending product, which goes to their ridiculously popular primer. Why are e.l.f. primers so good, we hear you ask? Because they do the job whilst also targeting your skin concerns thanks to the inclusion of skincare ingredients like niacinamide, vitamins and tea tree. So, if you don’t own one of these trending primers, we recommend you buy one! 

About Gabrielle Richens

Copywriter

Gabrielle is a skincare pro turned beauty copywriter. Her love for skincare runs deep and she is an avid fan of Mielle Organics and Pacifica Beauty. She’s been writing and creating beauty content for over five years but has been in and around the world of beauty for most of her life. When she’s not researching the latest skincare ingredients you’ll find her dishing out beauty tips on Instagram.