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This summer, Superdrug lifts the lid on what Brits are actually snapping up in their shopping baskets and the results are as varied and vibrant as the UK’s beauty lovers themselves.
Pulled from real shopping data via Superdrug’s Health & Beauty card community of 19 million customers, the nationwide #YouBeauty campaign reveals how different cities across the UK are embracing their glow-up and doing beauty their own way.
From ace bases to radiant body care, Superdrug customers are filling their baskets with beauty buys that really deliver. The hero shopping choices are the now-iconic Elf Power Grip Primer which is a go-to for glazed finishes and long-wear glam, while Got2b Freeze Blasting Spray keeps every hair strand locked in place. There’s love for a refreshing spritz too, Superdrug’s Vitamin E Facial Mist is the ultimate ‘mist-and-go’ essential, and Vaseline’s Cocoa Radiant Body Oil is serving serious glow-up energy.
You can buy them here
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While these products are trending nationwide, zoom in a little and the UK’s beauty identity shifts, just like the British Summer weather, from city to city…
Beauty lovers of the SOUTH EAST
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-56%
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-41%
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Punchy shower gel, power grip primer, freeze hold hair spray, non-stop deodorant and radiant body oil are your favourite product picks.
We stand with you - there’s real strength in your beauty game!
Beauty lovers of BRIGHTON
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-30%
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-33%
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Niacinamide primer, action blemish patches, moisturising SPF, aloe vera wipes and unscented shower gel are your favourite product picks.
Your love of skincare really does run deep!
Beauty lovers of LIVERPOOL
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-49%
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Glow filter, chilled body spray, 3in1 hair mask, coconut body lotion and Vitamin E face mist are your favourite product picks.
You're beauty energy is cool, calm and confident!
Beauty lovers of EDINBURGH
-20%
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Specialist suncare, sciency cleanser, derma shampoo, moisturising lip balm, and bronzing moisturiser are your favourite product picks.
We’re with you - because skincare is a serious business!
Beauty lovers of SCOTLAND
-50%
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Full head perm, timeless body spray, lavender face mask, enduring shower gel, and traditional soap are your favourite product picks.
You take our crown for celebrating the cult classics!
Beauty lovers of BIRMINGHAM
-28%
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-49%
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Member Price £3.00 £3.00 £3.00 each
Sign In Peach mist, vitamin c skincare, coco hair mask, coconut shower gel and dragon fruit scrub are your favourite product picks.
Keep squeezing that fruity 5-a-day into your routines!
Beauty lovers of MIDLANDS
-28%
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-49%
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Member Price £3.00 £3.00 £6.32 per 1l
Sign In Peach mist, vitamin c skincare, coco hair mask, coconut shower gel and dragon fruit scrub are your favourite product picks.
Keep squeezing that fruity 5-a-day into your routines!
Beauty lovers of LONDON
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Member Price £7.49 £7.50 £74.90 per 1l
Sign In 
-20%
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Lip paint, extreme mascara, infallible setting spray, extraordinary hair oil and probiotic K beauty are your favourite product picks.
You've got our attention with those standout choices!
Beauty lovers of NORTHERN IRELAND
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Charcoal masks, coloured mascara, lasting perms, classic razors and traditional soap are your favourite product picks.
You're giving retro revival and we're loving it!
Beauty lovers of BELFAST
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Charcoal masks, coloured mascara, lasting perms, classic razors and traditional soap are your favourite product picks.
You're giving retro revival and we're loving it!
Beauty lovers of NORTH EAST
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Member Price £3.00 £3.00 £6.46 per 1l
Sign In -28%
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-33%
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Cherry scrub, peach mist, red velvet hair dye, cocoa body oil and rose shower gel are your favourite product picks.
You have the sweetest taste in the country!
Beauty lovers of LEEDS
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Member Price £3.00 £3.00 £6.46 per 1l
Sign In -28%
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-33%
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Cherry scrub, peach mist, red velvet hair dye, cocoa body oil and rose shower gel are your favourite product picks.
You have the sweetest taste in the country!
Beauty lovers of SOUTH WEST
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Member Price £3.00 £3.00 £6.46 per 1l
Sign In 
-16%
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Bath fizzer, pampering wash, body scrub, invigorating shower gel and foaming cleanser are your favourite product picks.
Go on you - blow up that indulgent bathing bubble!
We salute that sweet choice!
Beauty lovers of BRISTOL
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Member Price £3.00 £3.00 £6.46 per 1l
Sign In -16%
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Bath fizzer, pampering wash, body scrub, invigorating shower gel and foaming cleanser are your favourite product picks.
Go on you - indulge in that bath-time bubble!
We salute that sweet choice!
Beauty lovers of WALES
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Sky high mascara, wind proof hair spray, root hair colour, firey SPF50 and watermelon bath fizzer are your favourite product picks.
There's elemenatal power in those strong choices!
Beauty lovers of CARDIFF
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Sky high mascara, wind proof hair spray, root hair colour, firey SPF50 and watermelon bath fizzer are your favourite product picks.
There's elemental power in those strong choices!
Make sure you join the national glow-up with #YouBeauty.