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Between 25/04/19 and 29/05/19, Superdrug sent out 1450 Own Brand products to Bazaarvoice, Superdrug’s consumer generated content partner.
The products were sent to 1450 reviewers as part of Bazaarvoice TryIt Sampling community, free of charge. The reviewers were asked to score the products out of 5 and leave a review.
1368 reviews were received from the review drive and the average rating of the total reviews was 4.4 stars.
The products sent out for review are as follows:
Additional products, that were featured in the campaign creative, were selected by Bazaarvoice from Superdrug.com but were not part of the Tryit review drive and were therefore not sent to reviewers.
The reviews on the additional products were taken from historical data generated between 21/09/2015 and 06/04/2019 from our own customer reviews on Superdrug.com.
There was a total of 9003 reviews for the additional products and 5556 of the reviews left were rated 5 stars.
The additional products are as follows:
These Terms & Conditions were last updated in August 2019.