Masturbation is self celebration logo

Masturbation is good for you. There, we said it! It doesn’t just feel great, it’s also incredibly beneficial for you and your mental health. But today, despite all of its benefits the topic is still considered a huge no-go area for conversation.

To help break down these barriers and to meet the ever-increasing demand for a more open discussion about sex and sexual pleasure, no matter your sexual orientation or age, Superdrug has launched their ‘Masturbation is Self-Celebration Campaign’.

Masturbation is Self-Celebration

Masturbation is a great way to learn more about your body, your sexual self and what you like and dislike. In fact, according to recent research, 98% of people asked said they masturbate. (See, nearly everyone is at it!) However, 68% of those people didn’t consider it healthy or natural and 27% of people didn’t feel comfortable discussing it! So, despite people being happy to own up to taking part, there’s still a long way to go in changing people’s overall perceptions of it.


Masturbation is self celebration logo

This is one of the main reasons why in July 2020, Superdrug launched their Masturbation is Self-Celebration campaign. As one of the market leaders in health, with an established record in providing sexual health support, we felt it was so important to help normalise self-pleasure and get people talking. And what better time to talk about solo self-love, than during a nationwide lockdown where people are spending more time at home and single people are not allowed to have sex with someone outside of their household or ‘bubble’.

The campaign includes a series of activities aimed at celebrating masturbation, educating people on its benefits (spoiler alert: it’s not ALL about reaching the big O!) and creating a community, which is safe and inclusive, where we can break down the stigmas of self-pleasure together.

Self Pleasure is Self-Care

There are lots of reasons why people masturbate including hormones, their emotional state, to increase self-confidence, to learn about themselves, or just because they like it! Whatever the reason, we can all agree that something that feels great and is good for you, can certainly be considered as self-care!

When you experience an orgasm, your body is flooded with the hormones dopamine and oxytocin, which leave you feeling fulfilled and satisfied on the inside and hopefully on the outside too. Self-pleasure isn’t just about stimulating your feel-good hormones, it can also help boost your self-esteem and your self-image leading to positive effects on your mental health.

‘Me Time’ Must-Haves from Superdrug

Masturbation is healthy, and to encourage people to discover their happier side Superdrug have launched a collection of toys from the sexually happy people over at Love Honey and the self-exploring experts Kandid.

Whether you want to explore your own body for the first time or you are already accustomed to what you enjoy, take a look at our Sexual Pleasure category and or see what all the buzz is about with these top picks…

Love Honey Lovehoney Excite 10 Function Rabbit Love Ring £10.99 Buy Now
Kandid Kandid Remote Control Love Egg The Rumbly One £60.00 Buy Now
Bijoux Indiscrets Bijoux Indiscrets Ghosting Remedy Clitoral Balm 8g £10.00 Buy Now