You might want to shelve your pink makeup shades, as there’s a new tone in town. Pretty purples are this season’s freshest colour craze - and after we spotted Riri looking lush in lavender during Fashion Week, it’s easy to see why. Having swooned over Ms. Fenty's violet-tinted lips and cheeks, we took inspiration and created this mesmerising mauve look for you to try. Needless to say, it’s gorgeous and there’s a bit of beauty science explaining why – colour correction! Purple hues cancel out any yellow undertones in the skin, so this really is the perfect look to brighten up a dull winter complexion. 

1. First up, mauve eyes 

GOSH's 9 Shades to Enjoy Palette in New York 1 has three stunning mauve eyeshadows for this look. Choose your favourite and pack it onto your eyelids, concentrating on the crease and blending the colour under the lower lashes. 

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2. Then you can "mauve" onto cheeks 

Sweep the B. Blusher in I Like To Mauve It all over the apples of your cheeks, working the colour up to just above the contour area. Dust a little highlighter over your cheekbones to make them really pop. 

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3. And to finish, the perfect pout 

Complete the look with a mauve lippy. The GOSH Velvet Touch Lipstick in Matte Orchid is your best bet – the satin finish perfectly complements this pretty makeup look. 

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