Everyone and their rabbit is going gaga for all things vegan, and beauty products are no exception. Well, get excited, people, because Superdrug’s very own makeup brand, B. Cosmetics, is here to satisfy all your vegan beauty needs – score! Not-so-fun fact: most makeup bases contain some sort of animal product, so B. really is way ahead of the curve with its collection – and there’s no compromise on quality. Everything in the range is super-pigmented, stays all day and comes in a wide variety of shades… tick, tick and tick! Whether you’re a vegan looking for a beauty brand that fits your lifestyle or an omnivore taking small steps to be a bit more mindful, this is the brand for you.

Various B. Cosmetics products

Meet the makeup

Cassie Lomas Collection

If you don’t trust us, trust the celeb MUA Cassie Lomas. She’s created her own capsule collection of must-have makeup as part of the B. Cosmetics range, and we can’t live without them tbh. From the gorgeous Glitter Pigments to a unique Whipped Bronzer, Cassie has totally nailed it.


Foundation and concealer

B. Cosmetics Flawless Matte and Flawless Silk foundation on top of different shade swatches

If a flawless base is what you’re after, B. Flawless Matte Foundation should defs (and obvs) be in your shopping basket. With 12 shades and two finishes to choose from, there’s something for everyone. Perfect any blemishes with the B. Flawless Concealer Duo compact and you’re good to go. But it doesn’t end there. The B. Cosmetics range also includes primers and setting products to help you achieve that slay-all-day base – not to mention a selection of radiance boosting buys to get you glowing!

Blush, bronze and tint

Add a little colour to your complexion with the B. range of blushers and bronzers. These super-soft powders will give you a natural-looking radiance that’ll last all day. And if you’re all about multipurpose products, you’ll go cray for the B. Lip & Cheek Tint. Trust us, it’s a two-in-one superstar – creamy, lightweight and buildable – that should be a staple in your beauty bag.

B. Cosmetic Tint Swatches behind a B. Lip and Cheek Tint Compact



B. is for brows. Seriously, this range caters to all your brow needs. Whether you like pomades, powders or pencils, you’ll find them all in this collection. The Longwear Brow Cream is an office fave, FYI – and when they say ‘longwear’, they mean it!

Mascara and eyeliner

With three mascaras and a range of coloured kohl liners to choose from, B. Cosmetics has the basics covered. Heads up, the super-soft smudgeable liners are perf for smoky-eye looks, and, unlike a lot of other liners, you don’t get the panda-eye look after a few hours. #StayingPower!

An arrangement of mascara tubes and wands


B. Cosmetics liquid lipstick tubes with shade swatches

Perfect your pout with B.’s wide range of lip shades and finishes. We’re lusting after the velvet matte lipsticks. The shea butter formula applies smoothly, and the pigment is so intense it’ll knock your socks off. With 12 shades to choose from, this has gotta be our fave of the three lippy lines.


If you’re loving the sound of the collection and you’ve got a basketful of B. goodies ready to go, add a brush set to the mix. All the tools are vegan approved and cruelty free, of course, so grab ’em before they go! B. Cosmetics brushes have also been designed to work with the makeup range, so they’ll help you get the best out of your new beauty faves.

arrangement of B. Cosmetics products and swatches