Dr. Ewoma Ukeleghe’s High Street Beauty Regime

Beauty needn’t break the bank. Medical and Cosmetic Doctor Dr Ewoma Ukeleghe, has picked out her must-have products from Superdrug’s range of trending skincare. As social media’s go-to skincare expert, Dr Ewoma is the internet’s authority on all thing’s skincare, with a focus on efficacious formulations and the freshest innovations. With the very latest ingredient offering and new launches, Dr Ewoma explores Superdrug’s range of own brand and exclusive skincare, to build a purse-friendly and skin-loving daily routine:

Cleanser is the foundation of a routine

Ewoma is an advocate of gentle cleansers – “I always start with a cleanser that gently removes make-up and any residue from the day, but isn’t too harsh, to keep the skin barrier happy. Vitamin E is a great ingredient to have in your cleanser as it soothes and moisturises.”

Vitamin E Superdrug Vitamin E Hot Cloth Cleanser 200ml £4.99

Add in a toner

“Toning seems to have fallen out of many skincare regimes with the introduction of the double cleanse, but I love using one before layering serums and moisturisers. I would recommend a Glycolic Toner, to gently exfoliate and promote glowy skin.”

Naturally Radiant Naturally Radiant Glycolic Tonic 5% 300ml £0.99

Try the newest trending ingredient

“I tend to keep the base of my routine the same, such as my cleanser and moisturiser, but swap in ingredient boosters depending on the season or my currently skin goal. This step of the regime is also a good place to try out new and innovative ingredients. I’m currently loving Resveratrol, it protects against oxidative stress and environmental damage so is super hardworking!”

Me+ DNR Me+ Resveratrol Serum 30ml £0.10

Dip a toe in K-Beauty

“I love K Beauty brands, they’re always efficacious and led by product science. Superdrug exclusively stocks AHC, a huge brand in Korea, and I’m a big fan of their cult Eye Cream For Face product. The super concentrated formula was originally developed as an eye cream, but after consumers raved about the full face effects, the brand upped the size and relaunched the product.”

AHC essential real eye cream for youthful appearance 30ml £0.49

SPF is an essential

“A must-have step in any skincare routine is SPF – it’s the best weapon against lines and wrinkles. SPF30 is a good base level of protection to have in your morning skincare routine, even when you’re in an office all day!”

B. Skincare B. Moisturising Day Cream SPF 30 50ml £12.00

Try out new formats

“J-Beauty is also trending at the moment. Lotion is a hugely used product type in Japan, but isn’t as widely used in the UK market. I’m a big fan of the Hada Labo Super Hydrator Lotion, I use it on damp skin after a shower for a boost of hydration (thanks to the hyaluronic rich formula!).”

Hada Labo Hada Labo Tokyo Super Hydrator Lotion 150ml £14.24

Retinol – a skincare must-have

“Anyone who follows me on social will know how much I love a retinol! It’s the ultimate must-have in a skincare regime for those who are looking to target fine lines and wrinkles. It’s also great for unlocking skin’s inner glow. I’m so happy that Superdrug has released an extra strength version of their Retinol, with a 0.3% concentration.”