Firming Serum

Getting older and seeing visible signs of age on our skin is all part of maturing! However, there is no reason why you can’t give your complexion a new lease of life with a helping hand from anti-ageing products, such as a firming serum. 

At Superdrug, you’ll find firming serum for face and firming eye cream from some of the most well-known, and well-loved, skin care brands available today including Olay, L’Oreal and of course, from our very own Superdrug own brand range.

You may be asking yourself ‘what does a firming serum do?’ Well, as we get older, the amount of collagen and elastin our skin naturally produces starts to slow down leading to loose and sagging skin, fine lines, and wrinkles. A firming serum that is packed with good-for-you ingredients, can help to restore firmness back into your complexion and reduce the visible signs of ageing.

Daily care of your skin and smart prevention is the key to establishing a good anti-ageing skin care routine, plus knowing which ingredients to look out for to treat your skin also helps! When it comes choosing a firming serum, there’s a few key ingredients to look out. Retinol, a type of vitamin A, is up there as a holy grail of skin firming ingredients; collagen-boosting peptides can help with skin’s elasticity; caffeine is used to boost circulation; and of course the golden child of the skin care world, hyaluronic acid works wonders to replump wrinkles for significantly smoother looking skin.