Colgate Sensitive Instant Relief Whitening Toothpaste starts blocking sensitivity pain instantly. With its unique pro-argin technology, this sensitive toothpaste will give you instant* relief from sensitivity as it helps to seal and repair the sensitive areas of your teeth**. What’s more, this toothpaste prevents sensitivity coming back*** by building a protective barrier that acts like a seal againast sensitivity**. The toothpaste for sensitive teeth also has a low abrasive formula to gently remove stains to help restore the natural whiteness of your teeth, leaving you with a bright smile. Using this sensitive toothpaste continuously twice a day, will give you clinically proven lasting relief for 8 weeks**.

*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.
**With continued use twice a day.
***With continued use 2x per day can help prevent sensitivity from coming back.