Luminous bright white: this minty pink-coloured paste uses clever illuminating agents to highlight the whiteness of your teeth giving you an intent whitening effect, while the Pro-Shine complex provides a high gloss finish. Clinically Proven 2 in 1 formula contain the dental-grade polishing agents for a low abrasion clean, also combines the advanced whitening formula with essential Fluoride and Plaque Removers to accelerate whiteness to deliver up to 2 shades whiter teeth in just 1 week as well as providing all your cleaning and enamel care needs too. Teeth will look instantly white after one use and up to 2 shades whiter after 1 week.*formula contains consumer proven optical enhancers that provide a temporary effect.