2022 marks the 5th year of Unilever and Superdrug’s partnership with Switchboard- a charity dedicated to providing vital support for the LGBTQIA+ community. Collectively Unilever, Superdrug Own-Brand, Durex, Britney Spears and Berrocca have committed to a total donation of £55,000. The support does not stop here- with Marc Jacobs and Clean and Clear donating to AKT; Sally Hansen donating 100% of proceeds from their Pride Collection to Glaad; Elf donating 100% of proceeds from their Big Mood Mascara to It Gets Better UK and Nyx donating £1 for every Pride product purchased to UK Black Pride. Show your support and get pride-ready by shopping our limited-edition collection Top Picks for Pride Events. Learn more about our partnerships and our Pride activity in-stores here