High-impact, high-reach retail
Tap into Superdrug’s scale, with 800 stores, 18 million average monthly footfall and unique in-store media.
800stores
18 millionaverage weekly footfall
21 millionactive Health & Beauty card members
Uniquein-store media
Why Optimo?
First-party data at real scale
Access one of the UK’s richest health and beauty datasets, with over 21 million active Health & Beauty card members and 260 million customer transactions each year.
Closed-loop measurement that proves effectiveness
Go beyond traditional media metrics with full sales attribution from in-house insights.
Full-funnel visibility across every touchpoint
Track and influence the entire customer journey, from awareness to purchase, all within one connected ecosystem.
Brands we partner with
Our omni-channel retail media offering
All the bases covered for a truly connected experience.
Onsite, offsite and in-store media, connected by data.
Onsite Media
Driving conversions via Criteo on Superdrug.com
Display ads, sponsored product placement and integrated onsite ads.
- Display adsAdvanced targeting used to deliver personalised banners on strategic site locations. Maximises visibility, engagement and increasing awareness.
- Sponsored product placementEntices shoppers to click through and purchase. Sponsored products appear on the first, second and third slot on our first row of the product listing.
- Integrated onsite adsCombines sponsored products and display ads. Creates a unified approach when building awareness and driving sales on site.
Offsite Media
Increase purchase consideration to POS
Offsite media powered by first-party data (1PD) helps brands reach relevant beauty and health shoppers beyond our site.
Using CRM audiences and lookalike audiences, campaigns drive awareness, consideration and traffic to Superdrug.com through targeted activity across social, display and programmatic platforms.
We also offer social sampling campaigns, enabling brands to place products directly into the hands of their target audience through home delivery, driving trial, engagement and advocacy.
In-store Media Screens
In-store displays that demand attention
Be as personalised as you like
Maximise visibility with prime product positioning on our end caps, while serving tailored ads throughout the customer journey in our stores. Leverage location, weather and seasonal insights to deliver highly relevant, personalised experiences that drive awareness, engagement and conversion at every touchpoint.
In-store Media Radio
Superdrug Radio
Our radio is not traditional radio, but a point-of-purchase advertising opportunity. We’re solving what traditional radio can’t: Influence at the point of purchase.
Bespoke In-Store Radio Activations
Presenter Product Testing
Presenter-led Native Ad
Playlist Sponsorships
Launch Day Exclusives
Our average weekly footfall across 800 stores exceeds any single UK commercial radio station’s average listenership.
Superdrug Radio is on air in 99% of our stores.
Insight Tools
Drawing on data from 21 million Health & Beauty card members, alongside 260 million customer transactions and 150 million online visits each year. Optimo leverages Superdrug's rich behavioural, transactional, and lifestyle data to help brands understand, target, and engage the right audiences with confidence. By combining insights from both online and in-store shopping behaviour, Optimo enables smarter audience planning, activation, and measurement.
Case studies
Recent screens, end-cap and audio campaign performance.
Recent screens & end cap campaign performance
Sales grew, alongside increased category penetration and stronger brand consideration at the point of purchase.
+1,801%Net revenue rose, showing exceptional spike during flight time.
+3,886%Units sold increased, meaning the campaign generated high demand.
Recent audio campaign performance
Sales grew, supported by increased brand awareness, new-to-brand customers and stronger offline sales.
+140%Net revenue growth.
+146%Units sold increase.
Campaign documents
Already know what you need?
Download the core documents needed to understand the offer, brief the Optimo team and review current commercial options.
Sales deck
A concise overview of Optimo, its connected media network, formats and proof points.
Download sales deckBriefing form
Capture campaign objectives, audience, channels, budget and target launch timing.
Download briefing formOur briefing process
Retail media
Briefing
Complete briefing form and share it back to the Optimo team 8 weeks before your desired launch date.
Plan submission
Optimo will build a media plan and send it to you 10 working days from briefing.
Plan approval
Approve the plan within 7 working days. Questions and feedback may delay the approval timeline and impact the launch date.
Creative delivery
Creative assets must be delivered 7 working days before the launch date to give the team time to set up.
Go live
Retail Media activation will be scheduled to go live on the planned launch date.
Ready to build a connected Superdrug campaign?
Tell the Optimo team what you want to achieve. They will help shape the right audience, channel mix and measurement plan.
Start planning your campaign
Email the Optimo team to discuss your objectives, audience, preferred channels and target launch timing.
Email the Optimo team