Absolutely! We can help you plan across onsite Sponsored Products and offsite social options to meet your objectives and budget.
Optimo by Superdrug
Unleash the Potential of O+O Retail with Optimo
In the dynamic world of retail, embracing the O+O (Offline plus Online) standard is key to unlocking unparalleled success. Optimo, Superdrug Retail Media's cutting-edge internal agency, brings you the future of retail campaigns. Elevate your brand, connect with diverse audiences, and drive commercial results through our innovative retail media engine.
What is Optimo?
Optimo is not just a solution; it's a revolution in retail media. Powered by insights from 5.5 billion shoppers across 28 markets and leveraging the data of 143 million loyalty card users, Optimo stands as one of the world's largest retail media centres of excellence. It's your gateway to an O+O ecosystem, blending technology, data, and AI for a seamless and integrated retail experience.
What you already know about Superdrug
What does Optimo by Superdrug offer?
Audiences: Connect you with our health and beauty shopper community.- Optimized Inventory: You can choose from our hard-working on & off-site inventory to meet your campaign goals.
- Innovation: it allows you to stay ahead with our constantly evolving roadmap of innovation and first-to-market opportunities.
- Health & Beauty Expertise: We'll support your planning and provide SKU-level reporting.
- Builds Brands & Drives Commercial Results: We trigger conversion, increase share of search, and boost visibility. As well it creates brand awareness, extends reach, and engages shoppers on social platforms like TikTok and Meta.
Optimo & Brand partnerships
Can Optimo Help You Plan a Campaign?
Who Manages the Campaign?
Upon receiving the briefing, the campaign is meticulously planned and subsequently goes live. Our dedicated media team takes charge, continuously optimizing the campaign to guarantee a comprehensive delivery aligned with the predefined metrics of success.
What About Campaign Reporting?
As per the established plan, the Retail Media team will furnish progress reports throughout the campaign's duration, along with a comprehensive Post-Campaign Analysis (PCA) upon its conclusion.
Ready to Transform Your Retail Campaigns?
Partner with Optimo and embark on a journey to O+O success. Let's make your brand stand out and thrive in the ever-evolving world of retail.