Makeup Not Make Waste
At Maybelline, we’re bringing in a BIG change. Bring your finished foundations, unloved liners and past-it palettes to our in-store recycling stations. We can’t bring about change without you.
Why we do it
An estimated 8 million tonnes of plastic enters our oceans every year, and with 146 million make-up products being produced every year, make-up is playing catch up. Like you, we’ve had our fill of landfill. But Maybelline's ready to go greener, one old lipstick at a time! How? We’re getting our house – and your make-up bag – in order. Maybelline’s role is to make the break with empty make-up easy, and looking after the planet even easier
How we #BRINGIT
Our products are developed in New York but produced in Europe to help our carbon footprint.
All of our European factories producing your favourite Maybelline products are CO2 neutral.
By recycling the makeup stands from in store we've diverted 93 tonnes of virgin plastic from landfill since 2016.