Weighing in at just 300g, this lightweight performance blow dryer effortlessly combines power, precision, tradition and simplicity of alongside controls combined with cutting-edge technology of the 100,000 RPM digital motor. 6 temperature and 2 speed combinations, allowing you to customise drying according to your needs and preferences. Thanks to the analogue side buttons, selection is simplified and easy. Cold air shot function locks in the desired style. Compact, lightweight, and ergonomically balanced. Designed to reduce strain, discomfort, and to help avoid any arm fatigue. NEW Triple protection filter to prevent debris from entering helps to prolong the service life of the hair dryer. Built-in ionic generator emits negative ions, helping reduce frizz and improve glossiness. Hair will be softer, silkier and easier to manage. Salon-friendly 3m super flexible, long-life cord for more convenient use and unprecedented freedom of movement.