Weighing in at just 300g, this lightweight performance blow dryer effortlessly combines power, precision, tradition and simplicity of alongside controls combined with cutting-edge technology of the 100,000 RPM brushless motor. 6 temperature and 2 speed combinations, allowing you to customise drying according to your needs and preferences. Cold air shot function locks in the desired style. Crafted with professionals in mind, it combines power, ionic technology, temperature control, and ergonomic design to elevate your styling experience. Compact, lightweight, and ergonomically balanced. Designed to reduce strain, discomfort, and to help avoid any arm fatigue. Built-in ionic generator emits negative ions, helping reduce frizz and improve glossiness. Hair will be softer, silkier and easier to manage. Salon-friendly 3m long-life cord, flexible grommet and dryer hook. Designed, assembled and tested in Italy.