Doing Good Feels Super
Give a Smile
With the purpose to put a smile on customers’ faces, A.S. Watson Group launched its first-ever global signature CSR programme “Give a Smile” in 2018. Partnered with Operation Smile, “Give a Smile” campaign has funded surgery for over 4,000 children with cleft palate or cleft lip, giving them new smiles and fresh hope. The Group targets to restore 10,000 perfect smiles by providing free surgeries to kids with cleft lips and palates by 2030. Superdrug, as one of the A.S. Watson retail brands, has joined hands together to support this campaign, enabling children with cleft palate or cleft lip to smile for the first time. Join us and Give a Smile!
About Operation Smile
Operation Smile revolutionised cleft surgery globally in 1982. As one of the largest surgical volunteer-based nonprofits, Operation Smile has improved the health and dignity of patients with cleft conditions, helping them to better breathe, eat, speak and live lives of greater quality and confidence by providing them life-changing surgeries.
How to get involved
As a supporter, you can help Operation Smile provide access to safe surgery and exceptional medical care to children around the world.
