PRODUCT
We are proud that our Made For Superdrug products are not only great value but have great values as well.
Doing good…with our products. We have been working hard to make sure that Superdrug Own Brand products bring great value and great values together.
Products You Can Trust
We’re committed to creating high‑quality products that meet strict safety and performance standards. Every Made By Superdrug product undergoes extensive testing so customers can shop with confidence.
Responsibly Sourced Ingredients
We work closely with suppliers to ensure all of our materials are responsibly sourced, including RSPO‑certified palm oil derivatives across all of our Made By Superdrug ranges. The entire B skincare range contains RSPO palm oil.
Clear Sustainability Credentials
Our packaging clearly highlights key sustainability features—vegan, cruelty free, widely recycled, RSPO certified or % of PCR content and where possible includes on pack recycling labels (OPRL.) - helping you make informed choices quickly and easily.
Innovation That Meets Real Needs
We want to ensure our products represent our customers and their needs. We proudly offer the largest range of coils, curls and waves haircare products across the market. In recent years, our Own Brand team have also begun a focus on products related to Menopause.
Vegan & Cruelty‑Free Made Easy
All of our Made By Superdrug beauty products meet the Cruelty Free International Standards, ensuring that our ingredients come from suppliers who do not test on animals. Our range also includes over 1,500 vegan products.
Refill, Reuse, Replace
We currently offer more sustainable alternatives to tampons and menstrual pads in our Superdrug Luna range. We also offer make – up remover reusable pads in our Studio 8 and Studio London ranges.
We do offer branded alternatives such as the L’oreal Revive refill range.
Money-back Guaranteed
We offer a money‑back guarantee on our Made By Superdrug products so customers can confidently ship our Made By Superdrug ranges. If you have your receipt, we will refund the amount you paid for the product via the original method of payment. If you don’t have your receipt, we will give you a refund onto a Superdrug gift card equivalent to the price on our system on the day you return the product.
No fuss. Just confidence in our trusted Superdrug ranges*.
Packaging
The packaging in our Made By Superdrug ranges all contain clear and honest packaging claims, so you know exactly what you are buying.
Our EDGE jar used in our Extracts and Vitamin E ranges now contains 35% recycled content in the jar and lid.
Our Naturally Radiant Cleanser packaging contains 62% recycled plastic
We have launched our first recyclable pump with our Skin Hydrate Cleanser
We are working towards
Recycling Beauty Products
We know that recycling beauty products at home is not always easy that’s why we have partnered with L’Oreal, to offer a free beauty recycling service in 400 of our stores for items that cannot be recycled from home. This includes make up items (mascaras, eye shadow palettes), fragrance bottles, deodorants, hair colourant kits and even nail polish bottles
