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In March, we launched a nationwide search to find three up-and-coming new voices who have started grassroots campaigns to drive real change. We called for passionate activists to enter for the chance to receive mentorship from Superdrug and our panel of partners, to help get their causes heard.
After searching through the incredible entries, we found our three inspiring voices of change. Check out their bios below to find out more about their campaigns, in their own words:
Founder of Human Beauty
My name is Millie, and I was born with a rare genetic disorder called Cystinosis. Currently in the industry there is severe lack of disability representation, even though disabled people of all types make up 15% of the world's population.
This is where HUMAN BEAUTY comes in. My mission is to create a truly inclusive cosmetics brand with like-minded people with and without disabilities at the forefront of my campaigns to make it the norm (as it should be!). I will champion accessible design incorporating features such as braille to ensure absolutely everyone can experience the power of makeup and its ability to boost self-esteem like I have!
Join me in my mission where "Perfect is boring…. Human is Beautiful"
Founder of Dress It Up To Bare It All
I’m Ruby, and I’m the founder of the campaign, Dress It Up To Bare It All. Dress It Up To Bare It All is a campaign to raise awareness and educate people on disabilities, invisible disabilities and mental health through the medium of makeup.
By using makeup as a therapy whether that be your comfort, confidence, relaxant to watch or to do, even if it just gets you looking in the mirror and sparks joy. Makeup is an art form and way to express ourselves, our views and opinions so let’s let our voices be as loud as our looks.
Founder of #WomenCreateToo
My name is Lolly, and I’m a female director and filmmaker. My campaign is a social movement called #WomenCreateToo. It is all about empowering, educating and elevating women of colour working behind the camera, as well as uplift the next generation who aspire to step into filmmaking.
We want to further encourage the diversity shift that is currently happening in the film industry, by opening up that door of opportunity for these women to come through and succeed. Through the campaign, we want to give them a voice by showcasing their work on the platform, helping them to be recognised by a wider audience.
Need Inspiration? Check out our incredible panel of judges
Jo is considered one of the best brand builders in the beauty industry. Jo firmly believes that beauty has the power to change lives and is a powerful tool for self-expression, by enabling us to show the world who we are and what we believe in.
In February 2018, Jo and her great friend and beauty colleague Sali Hughes co-founded the charity Beauty Banks. It was set up after both women discovered that millions of individuals and families in the UK are living in ‘hygiene poverty’ – meaning they can’t afford to be clean. Beauty Banks works in a similar way to Foodbanks except they collect personal care and hygiene products instead of food.
Jo has over two decades of experience in mentoring, coaching and supporting emerging start-ups and indie brands, helping them to elevate their businesses and get their voices heard. She is now supporting Superdrug’s Faces of the Future campaign, where she will be offering her sought-after expertise and mentorship to the Faces of the Future to upskill them with the expertise and confidence to lead their cause forwards.
“I feel incredibly privileged to be part of a campaign that gives young people a platform to amplify their voice and champion their cause and their message. Superdrug are already ardent supporters of my cause – Beauty Banks – and have enabled us to do more than we ever thought possible. So, when the opportunity came up for me to be involved in this campaign I jumped at it. I can’t wait to share what I’ve learned about activism and championing my cause with those at the beginning of their journey.”
Char Ellesse (she/her) is the Founder and Director of Girls Will Be Boys (GWBB), an online platform blurring the lines between Gender Roles. Through the video series "girlswillbeboys presents" she opens up a discussion around modern day gender assigned roles, through shared experiences and personal journeys to self-acceptance, posing the question "is it always binary?".
Char is also the creator of #omgshesbald, encouraging thousands of women worldwide to shave their heads through the short documentary, which has thus far been screened in London, Amsterdam and Paris.
Aside from working on GWBB, Char speaks on Social Politics, and her general experiences of navigating life as a Queer Black Woman through her witty Instagram captions. She has also Modelled for brands such as Weekday, Zandra Rhodes and Rachel Boston.
"I'm so proud and excited to be included in this FOTF campaign with Superdrug, as I feel they are genuinely proactive in listening to their customers wants and needs for developing into a brand that really believes in inclusivity, representation and change for the future."
Georgia “G” Rankin is probably best known as MakeupJunkieG or Britain's Smallest Woman. She started her YouTube channel in 2014, sharing her best make up tips with her adoring audience. Gathering fame from Channel 5 documentary '30-inches-tall-and--turning-18’ and appearances on This Morning, G has strived to give her audience of over 700,000 inspiration and a friendly voice to talk all things fashion, beauty and life with.
With over 200k followers on Instagram, G is an advocate for diversity in the influencer and beauty industry.
She strives to break the stigmas remaining around mental health, being disabled, and is on a mission to prove being ‘different’ shouldn’t hold you back.
Betty is a Communications Consultant at Brighton based collective The Social Club, supporting clients across charity, food & drink, health and lifestyle brands. She has 14 years’ experience and has worked with some of the biggest consumer big brands on national, award-winning behaviour change campaigns.