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Cruelty Free

What is it about?

With cruelty-free beauty being a priority for consumers, and as a corporate member of Cruelty Free International, we’re proud that we can be considered the go-to place on the high street, for products that aren’t tested on animals, as well as not containing animal by-products. We know that our customers can confidently seek out our products, safe in the knowledge that they are buying something that is not only high-quality but also aligns with their purchasing priorities.

In 2013, Superdrug launched B. Cosmetics – our completely vegan and cruelty free range of beauty and skincare products and we’ve not stopped there. We’re constantly evolving, redeveloping and overcoming technical challenges to make sure that we can provide a fantastic selection of products, that our customers know they can trust to be cruelty- free.

With the ‘leaping bunny’ logo clearly displayed on the packaging, you can be reassured that the product you’re purchasing is cruelty free, thanks to their official seals of approval.

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