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Online Waitlist Assets and Guidelines

Superdrug Waitlist allows customers to sign up to be notified when new products, ranges or brands launch on Superdrug Online and In-Store. Each Waitlist campaign will consist of Sign Up landing page (with entry form), Signed Up Email and Launch Email

Below is a helpful guide on what assets and copy are required to launch a Waitlist

Waitlist Assets Required

Website Large & Medium Banner

Size: 1200px by 458px & 828px by 674px

Used for:

  • Goldspot banners advertising the waitlist used across Superdrug.com
  • Top Goldspot on waitlist landing page

Download Asset
e0225_M_WaitingList_LP.jpg

On Waitlist Medium Banner

Size: 828px by 674px

Used for:

  • 1st Email (confirmed added to waitlist) being send to customers

Download Asset
e0225_M_WaitingList_OnList.jpg

Launch Medium Banner

Size: 828px by 674px

Used for:

  • 2nd email (product / range / brand is live) being sent to customers

Download Asset
e0225_M_WaitingList_Launch.jpg

Waitlist Copy Required

Copy required for Waitlist landing and 2 emails

  • Waitlist landing page copy: Informing the customers about the product, range and brand and why they should sign up
  • Added to Waitlist Email copy: Informing the customers they have successfully signed up to the waitlist
  • Launch Email copy: Informing the customers the product product, range and brand is live on Superdrug.com with CTA to purchase

Please note: Copy to be supplied via Word Document

Waitlist Examples

e0225_Email_WaitingList_LP_v2.jpg

Waitlist Landing Page Example

Informing the customers about the product, range and brand and why they should sign up
e0225_Email_WaitingList_OnList.jpg

On Waitlist Email Example

Informing the customers they have successfully signed up to the waitlist
e0225_Email_WaitingList_Launch.jpg

Launch Email Example

Informing the customers the product product, range and brand is live on Superdrug.com with CTA to purchase

File Set-Up

How to provide your finished artwork:

  • Please send us a layered Photoshop file (PSD), in the latest Creative Cloud version. If you don’t have the latest version of Photoshop, please send over a layered Photoshop file, along with a PDF/JPG of your artwork so we can see what it needs to look like. The PDF/JPEG file must originate from a Photoshop file.
  • Please include images/links from your layered Photoshop file, even if they are placed in as Smart Objects. Those images shouldn’t be any smaller than 900px x 900px.
  • Overall maximum file size is 200mb.
  • Please remember to provide a mobile and desktop version of your artwork (if applicable). We WILL NOT resize your artwork if you only supply us with one variation. This may lead to your spot being cancelled if the files received are incomplete.
    • We DO NOT accept artwork in any other format - only Adobe Photoshop.
  • Please provide any fonts you require us to use with your artwork. This should include the license for us to use them - we will not purchase a license.
  • All text layers in your artwork must be editable.

Sign off process

  • One round of amends are allowed.
  • Amends should not include changes to the agreed brief, and may be subject to additional charge if they require more than 20 minutes design work.
  • Late or incomplete assets may be subject to cancellation charge.
  • We reserve the right to modify or amend designs, without notice, where we consider that these changes will improve sales conversion

Further Information & Password Request

To access the downloadable files, you will need to request a password to open, please contact a member of the Online Business team for further information.