Daily Whitening Toothpaste. Clinically proven to whiten your teeth , thanks to its unique, natural baking soda formula. For long lasting whiteness. . The baking soda particles dissolve to gently clean away both surface and deep stains, whilst neutralising odour-causing compounds for long-lasting fresh breath protection. The advanced micropolishers safely polish to leave your teeth brilliant white, with that fresh from the dentist feeling of clean.