To have a confident and attractive smile, one needs bright white teeth and a healthy mouth. That’s why the Colgate Total Whitening toothpaste has a unique formula that not only helps remove stains for whiter teeth, but also keeps your whole mouth healthy thanks to Zinc and Arginine, two elements found in nature, which provides superior pro-active protection for 12 hours on teeth, tongue, cheeks, and gums after 4 weeks of continued use. Experience the difference of a confident, bright and healthy smile. Leave your daily oral care to Colgate® so you can keep smiling.