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At John Frieda, we understand your hair. Our expertly formulated products are designed for a wide range of different haircare and styling needs. We know that when it comes to hair, there is no one size fits all and that’s why we create the products you need to achieve your unique look.

Our tailored ranges include the iconic anti-frizz serums, vegan friendly* hair dyes, products for blonde, brunette, and red hair as well as stylers to help you add volume or enhance curls. Whether you’re looking to visibly repair damaged hair, moisturise dry hair, smooth frizzy hair, change your hair colour, enhance your highlights or balayage, create voluminous styles, or define your curls – explore the products from the No.1** Premium haircare brand, John Frieda. * Vegan friendly with no ingredients of animal origin and no animal testing

Eyelash Emporium

We live lashes, and from the big screen to our phone screen, we’ve been innovating high-definition lashes that enhance the natural eye shape, and it just got personal! Eyelash Emporium lashes fit so well; you’ll forget you’re wearing them—the perfect match! With decades of lashing experience, our lashes are backed by leading Lash techs to bring you lashes that look so good along the lash line; it’s as if they’ve grown overnight.

The lashes you’ve always dreamed of; an instant filter, Reel Ready, #trendalert 3D faux lashes that are reusable, Eyelash Emporium is the key to unlocking scroll-stopping lashes that speak volumes (literally!). Eyelash Emporium also have premium semi-permanent lash aftercare, from cleansing foams to lash serums, to at home removal to look after those lashes you live for.


  • Glaze 5 star review

    NayNay23's Review

    Afro hair game changer!! I have natural 4b/4c afro hair and find that the colour looks a bit dull and my hair lacks shine from time to time. Glaze gave my hair such amazing, salon shine after just one use and had my hair reflecting light like never before! It's also an amazing conditioner so all i do is put this on my dry hair, detangle with it on and I'm good to go! This is a new must have in my routine. loveeeeeee.

  • L'Oreal Paris Preference Vivds Review

    Barrel's Review

    Love it Absolutely love this colour and cant wait to use it.

  • Shrine 5 star Review

    Bunjy's Review

    Good product, good price. Tones well. Good price good product. I use a few drops in my conditioner whilst in the shower. Rarely leave it for the 10 minutes and it still tones any brassiness.

  • Brite 5 star Review

    Mia6's Review

    Great shampoo Lovely shampoo, comes out very bright at first but I left it on for a few minutes and was left with a nice pastel pink shade in my hair (I have dyed blonde hair so this took well to it) also a little goes a long way.

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