Noughty is a plant-powered haircare brand launched in 2016 by lifelong friends Rachel and Lorna, created to deliver serious product performance with a playful twist. Built on balance, between science and nature, fun and function, confidence and care, Noughty offers effective, accessible formulations that are 97% natural and always free from silicones, sulphates, and parabens. With a mission to improve hair and scalp health one follicle at a time, we combine simple science, transparency, and thoughtful choices with a bold, joyful personality that celebrates individuality and self-expression. At Noughty, we take what we make seriously, but never take ourselves too seriously, just fabulous hair, happy vibes, and no nonsense