BEAUTICAL is an advanced beauty brand with a curated range of innovative products, highly concentrated in active ingredients, providing instant visible results and long-lasting benefits. We team up with beauty experts and scientists to develop unique, effective formulas, based on cutting-edge technology and clinically tested ingredients, helping women maintain their youthful appearance without the need for costly, painful or intrusive procedures. BEAUTICAL is a play of the words BEAUTY and TECHNICAL and reflects the brand’s commitment to technical innovation and genuine beauty. Our ambition? That the mirror surprises you.