Discover the New Elvive Bond Repair Shampoo by L’Oréal Paris, a groundbreaking addition to your haircare regimen. This innovative, Sulphate free shampoo¹ thoughtfully forms the crucial second step of our advanced Bond Repair haircare routine, specifically designed to tackle visible damage. Your hair’s inherent beauty and resilience stem from millions of intricate bonds that provide its essential structure and strength. However, daily aggressors like rigorous brushing, chemical treatments such as bleaching, intense heat styling, and environmental exposure relentlessly attack these vital bonds, causing them to break down and leaving hair weak, brittle, and undeniably damaged. For the very first time, L'Oréal Paris introduces a breakthrough formula powered by our unique Citric Acid Complex. This advanced complex specifically targets and works to repair these compromised hair bonds from within. Experience a profound transformation as hair is effectively restored to its original strength², revealing exceptional vitality. Witness remarkable results including up to 98% less breakage, 90% more shine & 82% stronger hair³. This potent shampoo is perfectly suitable for all types of damaged hair, providing a comprehensive solution for healthier, more resilient strands.