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Preference Infinia 8 California Natural Mid Blonde Hair Dye
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California Natural Blonde 8
Copenhagen 8.1
Viking Light Ash Blonde
Iceland 7.1
Brasilia 3
Paris Natural Dark Brown 4.01
Palma Natural Brown 5
Rimini Dark Blonde 7
California Natural Blonde 8
Opera Light Brown 621
Siberia 912
Stockholm Light Pearl Blonde 10.21
Virginia Chestnut Brown 5.3
Bergen Light Beige Blonde 9.13
Florida Honey Blonde 7.3
Helsinki Light Ash Blonde 10.1
Ultra Platinum Blonde 8L
Lightest Natural Blonde 01 Lb02
Ultra Light Crystal Blonde 11.11
Mango Intense Copper
Deeply Wicked Black
Intense Deep Brown 4.15
Rose Gold Blonde
Gold Light Blonde
Napoli Black
Auburn Brooklyn 6.45
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Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives...
2 for £16 on selected L'Oreal Paris Preference
California Natural Blonde 8
Copenhagen 8.1
Viking Light Ash Blonde
Iceland 7.1
Brasilia 3
Paris Natural Dark Brown 4.01
Palma Natural Brown 5
Rimini Dark Blonde 7
California Natural Blonde 8
Opera Light Brown 621
Siberia 912
Stockholm Light Pearl Blonde 10.21
Virginia Chestnut Brown 5.3
Bergen Light Beige Blonde 9.13
Florida Honey Blonde 7.3
Helsinki Light Ash Blonde 10.1
Ultra Platinum Blonde 8L
Lightest Natural Blonde 01 Lb02
Ultra Light Crystal Blonde 11.11
Mango Intense Copper
Deeply Wicked Black
Intense Deep Brown 4.15
Rose Gold Blonde
Gold Light Blonde
Napoli Black
Auburn Brooklyn 6.45
Close
Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives...
2 for £16 on selected L'Oreal Paris Preference
How to get it
Order & Collect in 30 minutes
Ready for in-store pickup in just 30 minutes!
Product Information
Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
Features
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense
Warning or Restrictions
We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result
Product Specification
1055774 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, M-Aminophenol, Sodium Metabisulfite, Hydroxypropyl BIS(N-Hydroxyethyl-P-Phenylenediamine) HCL, Eugenol, Ammonium Acetate, 2-Methylresorcinol, Pentasodium Pentetate, Linalool, P-Phenylenediamine, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L C32829/1,178914 - Developer Creme: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25,1087166 E - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil / Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L. C159572/2,1166539 - Colour Extender: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Sodium Hydroxide, Stearyl Alcohol, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Myristyl Alcohol, Geraniol, Basic Yellow 57, Basic Brown 17, Cetyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L C178455/1,Please check back of pack for up to date ingredients
Product code: 91801
Product Uses
STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.