LUMINOUS COOL BLONDES FULL OF REFLECTS
The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.

SHADE 8.1 COPENHAGEN
Shade 8.1 was inspired by Copenhagen, the Danish gemstone. As luminous as the city’s charming streets, this bright, cool and tender blonde illuminates your hair and is ideal for every skin tone.

ANTI-BRASSINESS PURPLE MASK. A nourishing mask enriched with purple dyes that neutralise yellow undertones week afterweek. Apply the mask to keep your blonde cool for up to 6 weeks.*
*based on 3 applications of Anti-Brassiness Purple Hair Mask