Preference Cool Blondes 7.1 Iceland Hair Dye
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Preference Cool Blondes 7.1 Iceland Hair Dye
Iceland 7.1 7.1
Copenhagen 8.1 8.1
Viking Light Ash Blonde
Iceland 7.1 7.1
Brasilia 3 3
Paris Natural Dark Brown 4.01 4
Palma Natural Brown 5 5
Rimini Dark Blonde 7 7
California Natural Blonde 8 8
Opera Light Brown 621 621
Siberia 912 912
Stockholm Light Pearl Blonde 10.21 10.21
Virginia Chestnut Brown 5.3 5.3
Bergen Light Beige Blonde 9.13 9.13
Florida Honey Blonde 7.3 7.3
Helsinki Light Ash Blonde 10.1 10.1
Ultra Platinum Blonde 8L 8L
Lightest Natural Blonde 01 Lb02 LB02
Ultra Light Crystal Blonde 11.11
Mango Intense Copper
Deeply Wicked Black
Intense Deep Brown 4.15 4.15
Rose Gold Blonde
Gold Light Blonde
Napoli Black
Auburn Brooklyn 6.45 6.45
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LUMINOUS COOL BLONDES FULL OF REFLECTS. The translucent gel formula gives your hair a blonde shade with luminous cool re...
£11.99 each £11.99 each
1409 Reviews
Iceland 7.1 7.1
Copenhagen 8.1 8.1
Viking Light Ash Blonde
Iceland 7.1 7.1
Brasilia 3 3
Paris Natural Dark Brown 4.01 4
Palma Natural Brown 5 5
Rimini Dark Blonde 7 7
California Natural Blonde 8 8
Opera Light Brown 621 621
Siberia 912 912
Stockholm Light Pearl Blonde 10.21 10.21
Virginia Chestnut Brown 5.3 5.3
Bergen Light Beige Blonde 9.13 9.13
Florida Honey Blonde 7.3 7.3
Helsinki Light Ash Blonde 10.1 10.1
Ultra Platinum Blonde 8L 8L
Lightest Natural Blonde 01 Lb02 LB02
Ultra Light Crystal Blonde 11.11
Mango Intense Copper
Deeply Wicked Black
Intense Deep Brown 4.15 4.15
Rose Gold Blonde
Gold Light Blonde
Napoli Black
Auburn Brooklyn 6.45 6.45
Close
LUMINOUS COOL BLONDES FULL OF REFLECTS. The translucent gel formula gives your hair a blonde shade with luminous cool re...
Check store availability

Product Information

LUMINOUS COOL BLONDES FULL OF REFLECTS. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.

SHADE 7.1 ICELAND
Shade 7.1 was inspired by Iceland. This luminous blonde, enriched with ashy reflects as cool as the magnificent icebergs of the Blue Lagoon, is beautiful on every skin tone.

ANTI-BRASSINESS PURPLE MASK. A nourishing mask enriched with purple dyes that neutralise yellow undertones week afterweek. Apply the mask to keep your blonde cool for up to 6 weeks.*
*based on 3 applications of Anti-Brassiness Purple Hair Mask

Product Specification

Product code: 804136

Product Uses

  • STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
  • STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
  • STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
  • Tips and Advice

    Goes well with:

  • L'Oreal Elvive Colour Protect Coloured Hair Shampoo
  • L'Oreal Elvive Colour Protect Coloured Hair Conditioner
  • <span class="pink"><strong>Order before 8pm</strong></span> - For delivery arriving in&nbsp;<span class="pink"><strong>3 - 4 working days</strong></span>.<br /><br />FREE Standard Delivery for registered <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> customers will be added at the last stage of check out. £20 minimum spend required. UK &amp; Ireland only.<br /><br /><span class="pink"><strong>Free</strong></span> for <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> members when you spend £20 or more.<br /><span class="pink"><strong>Free</strong></span> for non-members when you spend £25 or more.<br />All other orders £3

    <span class="pink"><strong>Order before 8pm</strong></span> Monday - Friday for next day delivery (excludes English Bank Holidays). Orders placed between <span class="pink"><strong>8pm Friday and 10am Saturday</strong></span> will arrive on Monday. Orders placed on Saturday after 10am or anytime on Sunday will arrive by Tuesday

    <span class="pink"><strong>Order before 8pm</strong></span> - Available to collect in-store in <span class="pink"><strong>3 - 4 working days.</strong></span><br /><br />We will email you when your order is available to pick up, please wait to receive an email before going to the store.

    <span class="pink"><strong>Order before 5pm</strong></span> Monday - Friday (4.30pm in Northern Ireland) and collect next day in-store. Orders placed on Friday after 5pm, Saturday or Sunday will be available to collect by Tuesday after 1pm.<br /><br /> We will email you when your order is available to pick up, please wait to receive an email before going to the store.<br /> <br /><b>Please note</b>: We are unable to offer this service to some of our stores in Highlands and Islands and some parts of Northern Ireland - <a target="_blank" href="/delInfo"><span class="pink"><b>click here</b></span></a> to see which stores. Please do not select this option for these stores.

    Order online and collect from <span class="pink"><strong>30 minutes</strong></span> if your items are in stock in your chosen store (<i>* during store opening hours</i>) <br class="clear"> <p class="sdg-logisticslite"><span class="dg-logisticslite_bold">Quick Pick Up In-Store is Logistics Lite</span><br>meaning when you pick up instore you are helping us to reduce our emissions by reducing the number of deliveries we have to make to our customers across our logistics network

    <span class="pink"><strong>Order before 8pm</strong></span> - Available to collect in-store in <span class="pink"><strong>3 - 4 working days.</strong></span><br /><br />We will email you when your order is available to pick up, please wait to receive an email before going to the store.

    Your eGiftCard(s) will be delivered by email

    <span class="pink"><strong>Order before 8pm</strong></span> - For delivery arriving in&nbsp;<span class="pink"><strong>3 - 4 working days</strong></span>.<br /><br />FREE Standard Delivery for registered <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> customers will be added at the last stage of check out. £20 minimum spend required. UK &amp; Ireland only.<br /><br /><span class="pink"><strong>Free</strong></span> for <span class="green"><strong>Health</strong></span> &amp; <span class="pink"><strong>Beauty</strong>card</span> members when you spend £20 or more.<br /><span class="pink"><strong>Free</strong></span> for non-members when you spend £25 or more.<br />All other orders £4.50

    Your eGiftCard(s) will be delivered by email

    Order online and collect from <span class="pink"><strong>30 minutes</strong></span> if your items are in stock in your chosen store (<i>* during store opening hours</i>) <br class="clear"> <p class="sdg-logisticslite"><span class="dg-logisticslite_bold">Quick Pick Up In-Store is Logistics Lite</span><br>meaning when you pick up instore you are helping us to reduce our emissions by reducing the number of deliveries we have to make to our customers across our logistics network <span class="pickup-delivery-info__pickup-details"> <hr /> <span class="pink"><strong>Don't want to leave the house?</strong></span> Once your order is confirmed you may be able to arrange for your order to be delivered from the store to your door with <img alt="Stuart" src="https://media.superdrug.com/medias/sys_master/images/h96/h04/9007972778014/stuart-logo/stuart-logo.png" class="sdg-stuartdeliveryicons" />. Available to selected postcodes between 11am and 4pm. (<i>Delivery charges apply, check store opening times before booking</i>) </span> <span class="pickup-delivery-info__links"> <a class="pickup-delivery-info__link" href="/stuart-delivery" target="_blank"><strong>Click here to find out how it works &gt;</strong></a> <a class="pickup-delivery-info__link" href="/store-finder#search-stores" target="_blank"><strong>Find out which stores we deliver from &gt;</strong></a> </span>