FADE-RESISTANT COLOUR TECHNOLOGY.
An innovation from the L'Oreal laboratories, Preference Patented Fade-Resistant Colourants, ensures a colour that doesn't fade and a superior shine. The colour stays truly beautiful, shinier, for longer. No dullness. No flatness.
NEW SHINE ENHANCING CONDITIONER.
A new multi-application shine enhancing conditioner (up to 5 luxurious applications), to help keep in first-day colour radiance and shine. With rich conditioners and a UV Filter, it leaves your hair radiant and protects it from getting dry.
Superior Colouring Experience.
A colour gel technology with a luxurious scent that doesn't drip. Professional quality gloves which fit your hands.
The result depends on your natural hair colour.